Driver Recruiting: What NOT to Do (Part 4)
Over the past three weeks we have tried to cover some common areas that plague recruiters and consistently give them trouble. This information has been learned and compiled by working with countless recruiting partners over the years. Today we will end our four-part series with the final installment of what NOT to do in your […]
Driver Recruiting: What NOT to Do (Part 2)
Last week I covered some common problems recruiters run into when pursuing prospects. Knowing what approaches continually fail and what NOT to do can help guide your team to a more effective strategy. Continuing with that line of thinking, here are some more examples of what you and your recruiters should avoid. The first entry […]
Driver Recruiting: What NOT to Do (Part 1)
The competition among fleets trying to find and secure qualified drivers is a constant ongoing struggle. With a shortage of drivers currently upon us and freight demand on the rise, it doesn’t look like that’s going to change any time soon. With that in mind, it’s important to make that driver recruiters are effective as […]
How to Counter 4 Myths About Flatbed Truck Driving
A huge factor in the success of recruiting truck drivers comes down to knowing your audience and knowing how to talk to them. Recruiting qualified drivers for flatbed trucks can be fairly difficult. In addition to battling other fleets for the best possible drivers, when recruiting flatbed drivers it’s important to address the reputation of […]
The 2 Pronged Approach to Recruiting Diesel Techs
We all know fleets are hurting for drivers right now, but there is another area that fleets are struggling with as well. As important as it is to find drivers to man the trucks and keep them moving, it’s just as important to have qualified diesel techs to maintain those trucks. With increased competition from […]
Content Marketing is the Secret Weapon for Effective Recruiting
Recruiting qualified truck drivers can be difficult and extremely competitive. Trucking fleets and their recruiting partners must find a way to capture a prospective driver’s attention. Everyday people are flooded with ads across all forms of media. The drivers that fleets are looking for are no different. The average prospect sees between 300 and 3,000 […]
What Does UberFreight Mean for Driver Recruiting?
Over the last several years an interesting business model has emerged. On-demand services of every kind have sprung up and permeated our culture. Everything from how we enjoy entertainment, order food, and get around town has evolved. Uber is practically the poster child for this on-demand movement. The whole appeal really boils down to a […]
The Single Greatest Mistake Being Made On Driver Recruiting Landing Pages
[box]Today ‘s article is a guest post written by Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, mircrosites, and landing pages – reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a third-generation coder.[/box] […]
Is Facebook the Future of Recruiting?
Facebook is rolling out a bevy of new job-related functionality. If your company has a Facebook page, you can now post job openings free of charge. For those seeking a job, you can see a slew of available gigs in your area. Here’s a screengrab of a recent job we posted on our Facebook page. […]
Lead-to-Hire, Lead-to-Fail, Driver Recruiting Holy Grail
There’s no denying it: Failure feels bad. Losing hurts. Missing the mark is always unpleasant. But all the motivational quotes about failure, learning from mistakes, and using misfires as an impetus for pivoting toward success — they’re all true. Failure gives you tangible, tested proof of what doesn’t work — which is step one toward […]
