3 Reasons Why You Should Use YouTube to Recruit Drivers

The current driver shortage is making things difficult to keep trucks on the road, to say the least. As a driver recruiter you have to be willing to use every resource possible to make sure your trucks keep hauling freight. Marketing offers a number of ways to do this, many of which you are probably […]
What is Your Favorite Driver Recruiting Lead?

If you are a driver recruiter, and I assume you are, then you are awesome. Because of your efforts to keep your trucks on the road, your company has survived probably the worst driver crisis in the history of the industry. That is impressive, and you should be commended for you results. Congratulations! However, you […]
3 Habits of Truck Drivers That Every Recruiter Should Know

There are a lot of marketing principals that apply to driver recruiting. But if there is one that is more important than any of the others, it might be: Know your audience. You can have cutting edge online marketing, savvy social networking, and spend thousands exhibiting at events. But if you don’t know the audience you […]
5 Ideas For Recruiting Drivers Through Events

As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many drivers as they can from a very limited pool of potential employees. It’s a tough time to be a driver recruiter. However that doesn’t mean that you can’t be successful. It just means that you […]
Are Driver Recruiters Really Marketers?

Yes. I’m glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit Truck Drivers. But there aren’t just 3 marketing principals that can help you be a better driver recruiter. If you are a recruiter, you are a marketer. Hopefully this revelation doesn’t worry you because it is […]
The 3 Biggest Challenges Facing Driver Recruiters

If you recruit truck drivers for a living, you probably already have a list of the biggest challenges you face very day. You might have budgetary constraints, disagreements with management about processes or even conflicts with coworkers. But there are a few challenges that face every recruiter everywhere. Overcoming these challenges isn’t easy, but for […]
3 Unique Ways to Recruit Truck Drivers

Recruiting qualified truck drivers is a zero-sum game. There is a limited pool of good candidates for the driving positions your fleet needs to fill. Every time one of your competitors hires one of those drivers, the pool gets smaller, and it gets that much more difficult for your fleet to hire the drivers it […]
Top 10 things you need to know about recruiting drivers.

Finding and hiring qualified drivers is one of the fleet owner’s biggest challenges. As the economy starts to recover the need to get those trucks rolling again is essential to your business’ success. Here are 10 tips to help you create the perfect driver-recruiting checklist: 1. Have a strategy for targeting truck stops. 2. Always […]
How to Recruit More Truck Drivers for Less Money

If you recruit drivers for a living and went into work tomorrow and told everyone you figured out a way to recruit more drivers for less money, you wouldn’t find yourself carried around on your co-workers’ shoulders like you just hit the winning home run in the championship game? Of course. But it isn’t quite that […]
3 Ways to Recruit Truck Drivers at Events

Undoubtedly you recruit most of your drivers from online sources. This is inevitable. If you depend on any other medium to keep your trucks on the road, you have a world of hurt headed your way. But in this online-only world it is easy to forget that digital channels aren’t the only ways to find […]