research | Randall Reilly


The Best Way To Perform Target Audience Research

January 17, 2023

Your target audience is comprised of the people who could benefit most from the products or services you sell. Because of that, it’s important to understand exactly who they are and what they look for in your business. Without a clear understanding of your target audience, your marketing and selling efforts might not be as effective as they could be. But in order to perform a thorough analysis of your audience, it’s good to know how to research them and why it’s important to do so.

4 things you need to know about market research

November 30, 2020

To give your company the best chance at success, you need to know the basics about how to conduct market…

My 6 Core Principles of Marketing

March 6, 2017

How do you know if your marketing is effective? How can you tell a good idea from a bad one?…

The Emotional Motivations that Drive Content Consumption

December 15, 2016

Today we’re donning our psychology coats (I’m thinking tweed, preferably with those elbow patch things) to explore the thought process…

2017 Marketing Field Guide

December 14, 2016

Your 2017 marketing plan is past due.   Do you have a plan to boost your brand in the remainder…

5 Stats About Fleet Executives Marketers Must Know

May 20, 2015

In the trucking industry, there are few audiences as valuable as fleet executives. They are powerful buyers that most brands…

Free Research to Empower Your Marketing

February 12, 2014

Rule Numero Uno: Empower the Customer Whether you are writing a blog (this just got meta!), creating products, or cold…

August 2013 Trucking Industry MarketPulse

October 3, 2013

What’s the pulse on the trucking market right now? We conducted some research surveying for-hire trucking executives in August 2013…

RESEARCH: 2012 Trucking Connectivity Report

July 31, 2013

Do you know what percentage of your target audience uses smartphones? Do fleet executives use social media? Do owner-operators check…