Your target audience is comprised of the people who could benefit most from the products or services you sell. Because of that, it’s important to understand exactly who they are and what they look for in your business. Without a clear understanding of your target audience, your marketing and selling efforts might not be as effective as they could be. But in order to perform a thorough analysis of your audience, it’s good to know how to research them and why it’s important to do so.
To give your company the best chance at success, you need to know the basics about how to conduct market…
How do you know if your marketing is effective? How can you tell a good idea from a bad one?…
Today we’re donning our psychology coats (I’m thinking tweed, preferably with those elbow patch things) to explore the thought process…
Your 2017 marketing plan is past due. Do you have a plan to boost your brand in the remainder…
In the trucking industry, there are few audiences as valuable as fleet executives. They are powerful buyers that most brands…
Rule Numero Uno: Empower the Customer Whether you are writing a blog (this just got meta!), creating products, or cold…
What’s the pulse on the trucking market right now? We conducted some research surveying for-hire trucking executives in August 2013…
Do you know what percentage of your target audience uses smartphones? Do fleet executives use social media? Do owner-operators check…
