The Importance of Employer Branding | Recruiting Roundup

Branding is a huge part of marketing. One aspect often overlooked, however, is how current and prospective employees view the company’s employer brand.

Driver Appreciation Ideas

In an effort to get a bit more mileage out of the recent “Truck Driver Appreciation Week” — which should ideally be more of a year-round kind of thing — we wanted to devote some space to trucker gratitude. They toil under stressful, often harsh conditions, and they deserve genuine, tangible shows of appreciation. Whether […]

3 Ways to Show Drivers You Care

Driver retention and recruiting are unconditionally linked. If your retention is up, you don’t have to fight to keep your fleet on the road. Instead, you can focus on recruiting more drivers to meet an increased demand for freight volume. The value of driver retention programs can’t be overlooked as recruiting incentives either. Every incentive […]

3 Things Your Fleet Can Do To Retain More Truck Drivers

If you are a regular reader of this blog, you know we have lots of tips to help you recruit more truck drivers. But if your fleet is struggling to recruit, it is probably because you are struggling to retain good drivers. There are a plethora of tactics you can use to retain more of […]

5 Ways To Show Drivers Love

While the legend of St. Valentine is debated among historians and The Catholic Church acknowledges 3 different saints named Valentine or Valentinus, there is one consistent story detail: Each of them ended in a martyred death. Their heroic journeys, not limited to the ides of February, were rooted around curing other’s suffering, solving injustice through […]