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5 Characteristics of Successful Truck Driver Recruiting

Characteristics of Recruiting (Article)

As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that mean? What does an effective and efficient recruiting strategy look like and what does it entail?

To Get the Drivers You Need, You Must Target the Right Drivers

Big Red Rig

There are many variables to truck driver recruiting, but one of the most crucial ones is also one that often gets overlooked. Trucking is a massive industry and is made up of a diverse group of people with varying skill sets and experiences. This is exactly why one of the most important things to remember […]

Winning at Truck Driver Recruiting With Performance Marketing

Performance Marketing in Recruiting

Performance marketing has changed the way modern marketers are approaching digital marketing and it’s easy to see why. For years marketers actually paid in advance for the ad placements with absolutely no guarantee as to how effective it would be. The primary goal was to get it in front of as many eyes as possible […]

Effective Driver Recruiting Content Starts With Quality

Driver Content

Today’s trucking fleets are all competing for the same drivers. Whether you are just trying to net the most quality drivers possible or more focused on specifically landing more niche drivers (flatbed, team, women, or former military), fleets need to find a way to reach the desired prospective drivers. One way fleets and recruiters can […]

Are Your Numbers Lying to You?


There are many options available to fleets and their recruiting partners when it comes to how they approach their recruiting efforts. There are many viable options and approaches available. With so many possibilities out there, how can you get the most for your money? Some have become fixated on numbers such as cost per lead […]

How Can Driver Recruiters Reach the Millennials?

Recruiting Millennials

As each year passes, more and more qualified and experienced drivers are approaching retirement. The industry has been hit with a shortage that is being exacerbated by truckers leaving the industry at a higher rate than they can be replaced. According to the ATA’s Truck Driver Shortage Analysis From 2015 (PDF), the average age of […]

Don’t Let Inefficiency Kill Your Recruiting


The competition between fleets over qualified drivers can be fierce. Fleets have tried everything from sign-on bonuses, higher pay rates, and even more time off the road to try and entice prospective drivers and gain a competitive edge. Over the past few months we’ve looked at a few possible solutions recruiters could embrace to secure […]

Young Truck Drivers Are the Key to the Future

Young Truck Driver

Over the past few months we’ve covered the driver shortage a number of times and the current state of the trucking industry. Recruiters are facing difficulties getting the necessary qualified drivers to keep up with the current demand . . . and that demand is only increasing as time goes on. The shortage and the […]

Is the Fear of Spending Too Much Holding Your Driver Recruiting Back?

Breaking the Bank

Trying to nail down the best way to recruit truck drivers can be a tricky proposition. The world we live in is changing rapidly, and so is the way we communicate. Since the introduction of the internet we’ve seen a boom in technological advances and a shift in the way we live our lives. It’s […]

Targeting and Recruiting Today’s Owner-Operators

Big Red Big Rig

While not the biggest segment of the truck driver population, owner-operators can be an attractive option for fleets to pursue. With an estimated 40,000 commercial driver licenses issued per month, their numbers will only increase in the future. Fleets who want to benefit from and employ owner-operators first have to know how to reach them. […]