16 Common Mistakes That Stifle Your Recruiting (Part 2 of 2)
When focused on the whirlwind of trying to hire drivers, it can be tough to pinpoint the mistakes that are getting in the way of your recruiting process. In our last article, we looked at eight of the common mistakes that stifle recruiting. We would like to outline eight more to help you identify which […]
16 Common Mistakes That Stifle Your Recruiting (Part 1 of 2)
In the current world of recruiting, competition is high. You and your competitors are fishing for the same truck drivers in the same shrinking pool of drivers searching for jobs. It takes highly effective recruiting to get ahead of your competition. The issue is that a fundamental step in creating an effective recruiting process is […]
Your Advertising: From a Driver’s Point of View
The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the same language, images, and themes and your ads follow the same old formula; show off all you’ve got. Per Albert Einstein, “the definition of insanity […]
Start Your Recruiting Year Off Right
Listen to the article: [acf field=”embed_code”] It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work. And if you’re in the market for new drivers, which if you’re a fleet you are, January could be […]
Tackling the Complexities of Paid Search Advertising
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]
Maximize Your Driver Lead Value
Listen to the article: [acf field=”embed_code”] How do you approach your recruiting? Are you investing in trying to find and hire the absolute best drivers for your fleet, or are you simply trying to reach as many drivers as you can and go from there? It seems like a lot of fleets out there are […]
The Myth of the December Drought for Driver Recruiting
The Christmas spirit is setting in. You’re probably starting to relax at work. You may be dialing things down. You are also missing a golden opportunity to hire drivers at the lowest cost-per-hire you will have all year. [one_third] Say what?!? [/one_third][two_third_last] via GIPHY [/two_third_last] Conventional wisdom states that at the end […]
Why Video is Great for Recruiting Drivers
When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests. You demonstrate how what you offer is the right match for their needs and preferences. Despite all your efforts, you still fall short when it […]
Cut Down on Lost Leads
Congratulations! Your strategy for generating driver leads is a success. You’re putting your budget in the right places and getting the attention of the right drivers. How wonderful would life be if the process ended there? But it doesn’t. You may be generating a lot of leads but how many of those are turning into […]
Stop Letting Your Leads Grow Cold
Leads, leads, leads! When it comes to driver recruiting that seems like all anyone ever wants to talk about. How many leads can I get? How much will it cost me? And to be fair those are good questions to ask, but they’re not the only questions you should be asking. For instance, are those […]
