5 Characteristics of Successful Truck Driver Recruiting
As the competition continues to ramp up for quality drivers, fleets and their recruiting partners will need to be efficient and effective to successfully land the drivers they need. But what does that mean? What does an effective and efficient recruiting strategy look like and what does it entail?
Defining the Right Driver
Listen to the article: [acf field=”embed_code”] Efficient recruiting starts with finding the right drivers for your fleet. That seems like an obvious statement. But if it really is, why do some fleets fall short in that area? Why do they end up with bad leads or have qualified leads slip through their fingers? The issue […]
Why Aren’t Your Driver Leads Converting?
Listen to the article: [acf field=”embed_code”] There are a myriad of possible reasons a lead may not work out for you, but from all of our dealings with fleets over the years we’ve come up with a couple major reasons or roadblocks as to why your driver leads aren’t converting. [hr style=”3″ margin=”40px 0px 40px […]
Why Are Your Truck Driver Recruiters Failing?
Listen to the article: [acf field=”embed_code”] There are many factors that can end up influencing your driver recruiting. We’ve covered several of them in the past few weeks. From building an efficient driver recruiting budget, to creating a driver-centric company culture, to figuring out what is really driving your cost-per-hire up; they’re all important, but […]
What Really Affects Your Cost-Per-Hire?
Listen to the article: [acf field=”embed_code”] When you are trying to increase the efficiency of your recruiting strategy, it makes sense to get as much out of your recruiting budget as possible. So one of every fleet’s main goals is to hire as many drivers as possible at minimal cost. This makes the metric of […]
3 Ways to Build a More Efficient Driver Recruiting Budget
Listen to the article: [acf field=”embed_code”] We often talk about ways to improve your recruiting campaigns or how to get the most out of your campaign spend. One thing that tends to get less attention is the overall spend itself. Your recruiting budget. There’s a famous saying that goes “numbers don’t lie.” Unfortunately, if you […]
Building a Driver-Centric Culture
When the focus of recruiting is simply to fill an empty truck, it is easy to overlook the truck driver. A driver becomes nothing more than a number to your fleet when you focus on their capability to deliver a load and ignore their well-being, future at the company, or the state of the environment […]
Technology’s Place in Your Recruiting
Listen to the article: [acf field=”embed_code”] We live in such a technology-driven world that it’s impossible to run your business without it. Think of all your processes: how you capture and manage leads, how you measure results, your ATS, etc. Technology plays a big part in your fleet. There’s also the matter of how you […]
Reducing Driver Orientation No-shows
Listen to the article: [acf field=”embed_code”] You are in the latter stages of the recruiting process. You have captivated a driver’s attention and cultivated that driver’s interest. Conversations over the phone have gone great and the full application has been filled out and submitted. The driver has agreed to attend orientation. All they have to […]
Evaluate Your Recruiting with More Than Cost
Listen to the article: [acf field=”embed_code”] If I were to ask you, how is your advertising doing, what would your first instinct be? For a lot of fleets out there the first knee-jerk reaction is to take a look at cost. Far too often fleets fall into the trap of, “Well our CPL and CPH […]
