The Most Important Metric to Track When Recruiting Truck Drivers
I know I should bury the lead so that you read the entire way down the page, but I can’t help myself. Cost Per Hire (CPH) is the most important metric for a recruiter to track. How do you figure out your cost per hire? Of course, that is easy. Take the amount you spent […]
Are you spending enough on driver recruiting?
You make money when freight gets moved. Freight isn’t moved unless someone is hauling it. These are not earth shattering revelations. Every carrier in the world knows these things. Yet, their recruiting budgets don’t reflect these revelations. If you don’t know your cost of advertising per hire, you should. How to assess that cost […]
3 Marketing Principles to Help You Recruit Truck Drivers
What is marketing at its core? Marketing isn’t just an art, it isn’t a necessary evil, and it certainly isn’t a synonym for public relations. At the end of the day, marketing is selling a product to an audience. Many things about marketing are universal. It doesn’t matter if you are marketing toothpaste or headphones […]
