Nominations Now Open for 2018 Trucking’s Top Rookie Award
Nominations are now open for the 2018 Mike O’Connell Trucking’s Top Rookie Award presented by Truckers News. Ten finalists will be named July 30, and 2018’s top rookie will be announced Aug. 24 at the Great American Truck Show in Dallas. All nominations are due in to Truckers News by the close of business at […]
Flipping the Recruiting Funnel – Introduction
We’ve talked about the similarities between marketing and recruiting truck drivers a few times here. The articles, 3 Ways to Improve Your Recruiting with Marketing Principles and Content Marketing is the Secret Weapon for Effective Recruiting, are two such articles that delve into how taking basic marketing strategies and applying them to your recruiting can […]
How to Stay on Top of the Shrinking Driver Pool
This year, a concern has been raised in the driver recruiting world and it’s bringing up very specific questions, many of which we’ve heard from our clients. Why is cost-per-hire going up? Why is cost-per-lead more? Why is the number of hires going down though there’s been no change in yearly/monthly budget? It would be […]
A Comprehensive Look at Retargeting for Recruiting
The average conversion rate for websites is slightly over 2%. So only about 2% of website visitors convert when they visit websites. Through the results of our recruiting lead generation efforts, we’ve found the percentage is a little higher for drivers. 10-15% of drivers convert. Though that percentage is better than the general conversion rate, […]
Is Data the Missing Piece of Your Recruiting Strategy?
Being able to effectively gather, analyze, and use data is a crucial part of operating a successful recruiting campaign. Raw numbers tell you part of the story, but to truly achieve maximum potential with any campaign it’s necessary to dig deeper into the plethora of data available. No matter how you go about analyzing this […]
How Smart Rhino Labs Strengthens Randall-Reilly
Recently, Randall-Reilly announced the acquisition of Smart Rhino Labs. Growth is generally viewed as a good thing, and with an established data source such as Randall-Reilly bringing Smart Rhino Labs into the fold it can only mean good things for current and future clients right? [hr style=”3″ margin=”40px 0px 40px 0px”] Who is Smart Rhino […]
What is the Right Number of Recruiters for Your Fleet?
What is the right number of driver recruiters? Is there such a thing? Fleets struggle everyday with this question. We all know that the truckers themselves are the lifeblood of the trucking and freight industry, but without recruiters…how do you get those drivers? Driver recruiters are a vital part of the equation. No fleet wants […]
Your Fleet’s Reputation Matters
What kind of reputation does your fleet have? Perhaps the more important question would be, what kind of reputation does your fleet have with drivers? Drivers’ opinions are important and can really impact the effectiveness of your recruiting. The one group of people you cannot afford to have a bad rep with is . . […]
Successful Recruiting at Trade Shows
Trade shows provide a unique chance to meet and interact with drivers. Being able to have personal interactions with the very people you are pursuing is not something to take for granted. Some, however, still find it difficult to take advantage of the recruiting opportunities these trade shows and events have to offer. Regardless of […]
Tell Stories and Win Drivers
Once upon a time . . . Do you already feel drawn in? Are your levels of concentration increased? Science would say so. Storytelling is our primary method of communication. In fact, 65% of our communication is made up of personal stories and gossip. We remember what we hear when it’s told in story […]
