3 Habits of Truck Drivers That Every Recruiter Should Know
There are a lot of marketing principals that apply to driver recruiting. But if there is one that is more important than any of the others, it might be: Know your audience. You can have cutting edge online marketing, savvy social networking, and spend thousands exhibiting at events. But if you don’t know the audience you […]
5 Ideas For Recruiting Drivers Through Events
As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many drivers as they can from a very limited pool of potential employees. It’s a tough time to be a driver recruiter. However that doesn’t mean that you can’t be successful. It just means that you […]
4 Ways to Recruit Drivers at Truck Stops
The concept isn’t complicated. Where can you find truck drivers? I bet you’ll find a few at truck stops. That seems logical. But sarcasm aside, it isn’t quite that simple, is it? Yours and every other fleet needs to get in front of the same drivers. There are so many ways to reach drivers at […]
Why Is It So Difficult to Recruit Owner-Operators?
If your fleet is just now getting into recruiting owner-operators, or if you have been doing it for years there is a special challenge when it comes to getting these drivers on board and keeping them there. Some surveys estimate that there are a third fewer owner-operators on the road right now than there were […]
Are Driver Recruiters Really Marketers?
Yes. I’m glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit Truck Drivers. But there aren’t just 3 marketing principals that can help you be a better driver recruiter. If you are a recruiter, you are a marketer. Hopefully this revelation doesn’t worry you because it is […]
How to Use a White Paper to Attract Drivers to Your Fleet
Your goal—to attract qualified, safe drivers—is one shared by every fleet owner. How can you stand out from the pack? One way is to use an informative, lively, downloadable white paper to attract the type of driver you’d like to hire and to generate valuable leads your team can pursue. If a trucker takes the […]
Will the World End Friday? It Would Without Trucks.
According to the Mayans, this Friday, Dec. 21, 2012, will be the Apocalypse, the complete and final destruction of the world. While the imminent end of the world is dubious at best, one thing is certain: If the nation’s 3 million trucks were to stop running, the world as we know it would grind to […]
Who in Trucking Uses the Internet & Social Media?
When it comes to staying connected in the trucking industry, younger people tend to use the internet frequently. And they tend to use smart phones for purposes other than making phone calls and to use social media – no matter what industry segment they work in. Those are just some of the conclusions drawn from […]