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Reaching Your Ideal Prospect Online

March 25, 2019

Listen to the article: Quick question. How much time do you spend online? Well, if you’re anything like the average…

Is Your Social Media Advertising Reaching Drivers?

February 1, 2018

The list of social media platforms is constantly growing. The popularity and usage of each platform on that list is…

The 5 W’s of Digital Marketing

January 25, 2018

To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5…

Truck Dealerships Are Stuck in the Stone Age of Marketing

November 1, 2017

This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a…

Using Twitter to Engage Your Audience

August 31, 2017

As I’ve covered many times before, Facebook is a social media juggernaut and shows no sign of slowing down. However,…

Statistical Proof that Video Is Taking Over the World

September 12, 2016

It’s too late. We’ve been overrun. Video is taking over the world. In the spirit of my favorite broadcaster, Kent…

What Happened to my Organic Reach on Facebook and Twitter?

September 25, 2015

Remember back when “social media marketing” was new? At first, your followers were just impressed that your brand had a…

3 Big Content Marketing Mistakes that Are Hurting Your Performance

June 17, 2015

Look around online and you’ll see that content marketing is the next big thing. As far back as 1996, Bill…

4 Ways to Stop Wasting Your Budget on Social Media

June 8, 2015

Marketers should be proud of themselves. You have the best qualities of both business minded entrepreneurs and scientists. We have…

5 Fixes for Common Twitter Mistakes

April 29, 2015

Twitter is one of the best opportunities for organic audience growth on social media. In fact, you don’t even have…