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The 5 W’s of Digital Marketing – VIDEO

July 24, 2019

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who?…

How to Create Stand-out Ad Creative (Part 2)

June 12, 2019

Listen to the article: [box] Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive…

How to Create Stand-out Ad Creative (Part 1)

May 30, 2019

[box] Consulted with Kim Walker, the senior manager of client services here at Randall-Reilly, for extensive information on the following…

Fundamental Truths of Marketing

May 21, 2019

Listen to the article: Marketing is constantly evolving. And with every new technological breakthrough comes new ways to target and…

Why Video is Great for Recruiting Drivers

November 28, 2018

When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with…

Is Your Social Media Advertising Reaching Drivers?

February 1, 2018

The list of social media platforms is constantly growing. The popularity and usage of each platform on that list is…

The 5 W’s of Digital Marketing

January 25, 2018

To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5…

The Power of Video Advertising

December 19, 2017

You’ve heard the saying, “a picture is worth a thousand words.” But did you know video is worth 1.8 million…

Truck Dealerships Are Stuck in the Stone Age of Marketing

November 1, 2017

This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a…

Is Your Biggest Marketing Problem Wasted Money?

October 2, 2017

Marketing is a tricky and constantly changing industry. Over the years marketers have had to do their best to try…

How to Reach Contractors in 2017

March 21, 2017

When it comes to marketing, how much do you know about contractors? Do you know where and how to reach…

Frighteningly Bad Marketing Tactics

October 25, 2016

<Count Chocula Voice> Velcome my friends, to this verrrrry spoooooky Halloween-themed booooo-log post! The vorld of marketing can be a…