Streamlining Mechanic Recruitment: Randall Reilly’s Digital Marketing Success
At a Glance: Woods Machinery, a New Jersey-based company with three stores, was under significant pressure to hire 2-4 mechanics within a tight 90-day window. The clock was ticking, and they struggled not only to generate sufficient leads but also to effectively communicate with potential candidates. Their existing recruiting resources were stretched thin, unable to meet the demanding timeline.
Randall Reilly stepped in with a targeted digital marketing campaign from February to April, which generated an impressive 270 leads. This strategic effort enabled Woods Machinery to overcome their challenges, resulting in 6 successful hires within the critical 90-day period.
Bottom Line: Randall Reilly’s digital marketing campaign effectively addressed Woods Machinery’s hiring challenges by significantly boosting lead volume and achieving the required hiring targets within the specified timeframe.
Randall Reilly’s Solution:
Randall Reilly designed and executed a targeted digital marketing campaign to overcome Woods Machinery’s recruitment obstacles. The approach included:
Performance Highlights
Lead Volume: Produced 270 leads from February to April, two times what was projected
Target Contact: Over 3,000 qualified techs targeted
Hiring Success:
Partnership and Commitment:
The success of this campaign was not just due to our digital marketing efforts, but also the committed partnership with Woods Machinery. Their president was dedicated from the start, putting in place a dedicated team to call the leads we generated.
This level of commitment was crucial; we can generate leads all day, but without the client’s active involvement, achieving hires becomes challenging. Woods Machinery’s dedication ensured that the leads we provided turned into successful hires.
Summary
Randall Reilly’s strategic digital marketing campaign significantly enhanced Woods Machinery’s recruitment outcomes. By generating a high volume of quality leads and achieving notable hiring success, Randall Reilly demonstrated their expertise in recruitment marketing. This case study highlights the importance of a well-executed digital marketing strategy in swiftly attracting and hiring top talent.
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