It’s Spooky Season. Let’s Talk Drivers, Recruiting, and Ghosting.
In this Halloween edition of Recruiting Roundup, we examine Randall Reilly’s latest driver research to uncover some of the reasons drivers stop responding, back out of job offers, or walk away from the recruiting process altogether.
From transparency and communication to setting realistic expectations, we’ll explore how fleets can avoid scaring qualified drivers away and keep their recruiting efforts from turning into a horror story.
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We’re going ghost hunting! Join Dave and special guest Dustin Worley for a live discussion about what’s causing drivers to ghost fleets, what the research reveals, and how you can keep your recruiting process from becoming a horror story.
The Chat and Q&A will be open throughout the show. Don’t miss your chance to have your voice heard and be a part of the next Live chat.
Digging Deeper: Ghosted! The Haunting Truth About Driver Recruiting
Wednesday, October 28th
9:30am (CDT)
Full Episode Transcript
It's October. Halloween is right around the corner. And for trucking recruiters, there's something terrifying lurking in the shadows. Ghosts.
They're haunting your applicant tracking system, lurking in your unanswered text messages, and leaving behind empty seats at orientation. But what if the real horror isn't the drivers who disappear? What if you're the one scaring them away?
Oh, oh, that’s right, the call is coming from inside your own recruiting department. Now hold on, hold on. Before you go and grab your pitchforks, hear me out.
We've been digging into some interesting data about driver ghosting. And as it turns out, those disappearing drivers may have been giving warning signs long before they actually vanished.
For example, 50.6% of surveyed drivers pointed to recruiters stretching the truth as a reason for disengaging.
Apparently, nothing sends a driver running for the hills quite like discovering that the job they were promised, well, it’s not exactly what they're getting.
And then there’s this: 29.4% pointed to recruiters who didn't know enough about the job that they were trying to fill.
Now, imagine asking a question about home time, pay, or equipment, and then getting an answer that's as clear as the plot of a low-budget horror sequel. Not exactly confidence-inspiring, but here's where things get really interesting.
42% of drivers who did ghost pointed to the fact that something about the recruiting process, well, it just felt off after they'd already accepted the offer.
That's right. Even after saying yes, some drivers still picked up on the red flags. And in recruiting, just like in horror movies, ignoring those warning signs, well, usually doesn't end well.
So what's the secret to keeping drivers from disappearing or ghosting? Fortunately, you don't need a proton pack, a seance, or an elaborate ghost trap. What you do need are clear expectations, accurate information, consistent communication, and a recruiting process that gives drivers confidence that they're making the right decision.
Because while you can't prevent every driver from ghosting, you can make sure that you are not creating your own ghosting problem and giving drivers a reason to run screaming in the opposite direction and probably straight to another fleet.
And remember, if your recruiting funnel is full of ghosts, maybe it's time to stop hunting them and start figuring out what's creating them in the first place.
But ghosting is a persistent industry problem, and getting it under control, it’s not always easy.
That's why we've put together this month's download, “Busted: 5 Ways to Stop Drivers From Ghosting Your Fleet,”, and it's packed with the data that we cover today. Additional findings and practical steps that you can take to tackle ghosting in your recruiting process. It's available right now. The link for that, it's down below.
And if you'd like to dig even deeper into this topic, well, then join us later this month for a live edition of Digging Deeper. Dave and his guests will be breaking down the numbers, answering questions, and hearing directly from you.
That's right, we're going live! Click the link below to register. Join the conversation and help steer the conversation
that's going to wrap up this Halloween edition of Recruiting Roundup. Until next time. Thanks for watching and Happy Halloween!