Why Are Bad Fleet Reputations So Hard to Fix?

The Recruiting Roundup examines why negative perceptions can linger long after changes are made, what drivers actually pay attention to when evaluating fleets, and why reputation may be one of the biggest recruiting advantages—or obstacles—a fleet can face.
Recruiting Competition is Rising. Driver Interest is Falling.
Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.
Drivers Say They Hate AI … But the Data Says Otherwise

In this month’s Recruiting Roundup, we break down new driver survey data around AI usage, perception, search behavior, and what it could mean for recruiting teams moving forward.
The biggest takeaway?
Drivers may not care nearly as much about AI itself as whether technology actually improves the experience.
Freight Market Strength Returns … But Fleets Still Feel Pressure | 30 Day Reset

While freight conditions improve, fleets are dealing with rising recruiting costs, ongoing uncertainty overseas, and changing driver behavior.
You’re Losing Drivers Before You Even Talk to Them

Most fleets think they have a driver shortage. They don’t. They have a response problem. Drivers today aren’t waiting around. If you miss the call, delay the follow-up, or create friction in your process… they move on. Fast!
The Market Looks Better Than It Is (Here’s What the Data Says) | 30 Day Reset

The market looks to be improving right now … but what’s the data say? Rates are up. Freight is moving. But hiring is getting harder, costs are rising, and fewer drivers are actively looking. What’s going on?
Brace for Surging Diesel Prices | 30 Day Reset

As the conflict overseas continues, what does that mean for oil and gas prices stateside? We’ll talk to Jason Miller and find out. Plus – all the recruiting and freight data you need to stay ahead in your driver recruiting.
The Cost of Missed Calls | Recruiting Roundup

If freight continues to pick up it will lead to increased competition for drivers. What can you do to make sure you can get the quality drivers you need without massively increasing budget? Start with efficiency in your recruiting process. And the number one place you can make big gains just by adjusting a few things is … the phone call!
Is the Freight Market Finally Recovering | 30 Day Reset

Is there finally some good news regarding the freight market? Have we finally turned the corner? We’ll talk with our friend Jason Miller to get his thoughts. We’ll also go over Love’s plans for 2026 and talk about their expansion efforts. Plus all the driver recruiting and freight data you can handle.
Stability is the Key to Driver Recruiting in 2026 | Recruiting Roundup
Want to get off to a fast start in 2026? The key to successful driver recruiting today is stability. Learn what I mean in this month’s episode.