AI Adoption Really Comes Down to People
AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.
In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.
What’s Driving the Freight Recovery?
Freight is improving, but what’s driving the recovery is just as important as the numbers themselves. We look at the latest recruiting and freight data to get to the bottom of it on the 30 Day Reset.
Working Drivers Aren’t Moving (Here’s Why)
Freight volumes and spot rates are climbing. Fleets are still competing for drivers, but interest in truck driving jobs continues to fall. So what’s happening? We break down the latest recruiting and freight data to explain why working drivers just aren’t leaving.
Bad Reputations Aren’t Built. They’re Inherited.
Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”
In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.
Why Are Bad Fleet Reputations So Hard to Fix?
The Recruiting Roundup examines why negative perceptions can linger long after changes are made, what drivers actually pay attention to when evaluating fleets, and why reputation may be one of the biggest recruiting advantages—or obstacles—a fleet can face.
Recruiting Competition is Rising. Driver Interest is Falling.
Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.
Drivers Say They Hate AI … But the Data Says Otherwise
In this month’s Recruiting Roundup, we break down new driver survey data around AI usage, perception, search behavior, and what it could mean for recruiting teams moving forward.
The biggest takeaway?
Drivers may not care nearly as much about AI itself as whether technology actually improves the experience.
Freight Market Strength Returns … But Fleets Still Feel Pressure | 30 Day Reset
While freight conditions improve, fleets are dealing with rising recruiting costs, ongoing uncertainty overseas, and changing driver behavior.
You’re Losing Drivers Before You Even Talk to Them
Most fleets think they have a driver shortage. They don’t. They have a response problem. Drivers today aren’t waiting around. If you miss the call, delay the follow-up, or create friction in your process… they move on. Fast!
The Market Looks Better Than It Is (Here’s What the Data Says) | 30 Day Reset
The market looks to be improving right now … but what’s the data say? Rates are up. Freight is moving. But hiring is getting harder, costs are rising, and fewer drivers are actively looking. What’s going on?