Working Drivers Aren’t Moving (Here’s Why)

Drivers Arent Leaving

Freight volumes and spot rates are climbing. Fleets are still competing for drivers, but interest in truck driving jobs continues to fall. So what’s happening? We break down the latest recruiting and freight data to explain why working drivers just aren’t leaving.

Bad Reputations Aren’t Built. They’re Inherited.

Bad Reputations Aren't Built. They're Inherited.

Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”

In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.

Why Are Bad Fleet Reputations So Hard to Fix?

Your Fleet Reputation Matters

The Recruiting Roundup examines why negative perceptions can linger long after changes are made, what drivers actually pay attention to when evaluating fleets, and why reputation may be one of the biggest recruiting advantages—or obstacles—a fleet can face.

Recruiting Competition is Rising. Driver Interest is Falling.

Banner with row of semi-trucks and large white text reading 'MORE Competition Less Interest' plus a red downward arrow, signaling declining interest or trend.

Driver interest continues to decline while recruiting competition intensifies. In this month’s 30 Day Reset, we examine rising lead costs, increased hiring activity, driver sentiment toward recruiting experiences, and the freight market conditions shaping the industry as we move into summer.

Drivers Say They Hate AI … But the Data Says Otherwise

Drivers Hate AI

In this month’s Recruiting Roundup, we break down new driver survey data around AI usage, perception, search behavior, and what it could mean for recruiting teams moving forward.

The biggest takeaway?
Drivers may not care nearly as much about AI itself as whether technology actually improves the experience.

You’re Losing Drivers Before You Even Talk to Them

drivers are moving on

Most fleets think they have a driver shortage. They don’t. They have a response problem. Drivers today aren’t waiting around. If you miss the call, delay the follow-up, or create friction in your process… they move on. Fast!

Brace for Surging Diesel Prices | 30 Day Reset

Brace for Surging Diesel Prices

As the conflict overseas continues, what does that mean for oil and gas prices stateside? We’ll talk to Jason Miller and find out. Plus – all the recruiting and freight data you need to stay ahead in your driver recruiting.

The Cost of Missed Calls | Recruiting Roundup

cost of missed phone calls

If freight continues to pick up it will lead to increased competition for drivers. What can you do to make sure you can get the quality drivers you need without massively increasing budget? Start with efficiency in your recruiting process. And the number one place you can make big gains just by adjusting a few things is … the phone call!