How to Counter 4 Myths About Flatbed Truck Driving
A huge factor in the success of recruiting truck drivers comes down to knowing your audience and knowing how to talk to them. Recruiting qualified drivers for flatbed trucks can be fairly difficult. In addition to battling other fleets for the best possible drivers, when recruiting flatbed drivers it’s important to address the reputation of […]
The 2 Pronged Approach to Recruiting Diesel Techs
We all know fleets are hurting for drivers right now, but there is another area that fleets are struggling with as well. As important as it is to find drivers to man the trucks and keep them moving, it’s just as important to have qualified diesel techs to maintain those trucks. With increased competition from […]
4 Effective Recruiting Methods You May be Underutilizing
Recruiting truck drivers is a constant struggle. The demand for drivers still outweighs the current supply. Today’s fleet numbers are constantly in flux, almost continuously gaining and losing drivers. To be successful, companies and their recruiting partners must have an effective recruiting strategy. There are many ways to approach recruiting and it’s very easy to […]
Content Marketing is the Secret Weapon for Effective Recruiting
Recruiting qualified truck drivers can be difficult and extremely competitive. Trucking fleets and their recruiting partners must find a way to capture a prospective driver’s attention. Everyday people are flooded with ads across all forms of media. The drivers that fleets are looking for are no different. The average prospect sees between 300 and 3,000 […]
Could Women be the Answer to the Driver Shortage?
Everyone is well aware of the current driver shortage the trucking industry is facing. The problem could be on the verge of getting even worse. The amount of freight shipped in the United States is growing by leaps and bounds. It is now estimated that the country will need 96,000 new drivers per year to […]
What Does UberFreight Mean for Driver Recruiting?
Over the last several years an interesting business model has emerged. On-demand services of every kind have sprung up and permeated our culture. Everything from how we enjoy entertainment, order food, and get around town has evolved. Uber is practically the poster child for this on-demand movement. The whole appeal really boils down to a […]
What Truckers Want
The number of active truck drivers continues to fall well short of the overall industry demand. Fleets and recruiters across the country are constantly searching for new ways to attract and keep qualified drivers. One of the best ways to find out how to attract a new crop of drivers is to see what the […]
3 Reasons Facebook Is a Major Factor in Driver Recruiting
The trucking industry is currently facing a big problem. A huge number of drivers are leaving or have already left the workforce. Older, more seasoned drivers are retiring in droves. Throw in the fact that the average age of drivers is now up to 49 years old, and it doesn’t look like the problem will […]
