3 Tips for Recruiters Building Mobile Landing Pages
There is no doubt commercial truck driver demographics show an aging workforce. It’s one of the biggest concerns for the industry over the next 10 to 20 years. While drivers may be aging, they are still adapting to new technologies and media habits. We’ve seen big changes in technology usage over the past few years, […]
Where Does Print Fit into Your Driver Recruiting Campaigns?
There are a lot of ways you can get your jobs in front of drivers. From email to paid search advertising to job match leads, not only can you reach drivers, but there are plenty of ways to measure the effectiveness of your efforts. The days of pushing out tons of ads and recruiting messages […]
Why Is My Cost-Per-Lead Going Up?
You’re sitting at your desk one day, looking through a stack of reports, when you see it. You stop. Your eyes widen. It’s an overview of your advertising spend, and your cost-per-lead has tripled! What happened? You have to answer the question now. Frantically you get on the phone with your different advertising and media […]
The Driver Shortage: Building a Budget that Meets Your Driver Recruiting Needs
Over the past few years, the touted driver shortage has become more than just an industry topic. Non-industry media, such as the Wall Street Journal and Fortune, have started reporting on the issue. Yet these are not earth-shattering revelations. You’ve known this is happening for quite a while, and you’re probably already feeling the pinch. […]
3 Stats About Contractor Social Media Usage
Social media is a massive community of people. And even the most conservative estimates show that over 2 billion people use social media regularly. That means over 25% of all human beings use social media. Mind blown, huh? Ok, so those are big numbers. But what about your audience of contractors? I mean, there are […]
Randall-Reilly Expands Driver Recruiting Portfolio
Randall-Reilly is announcing – today – the acquisition of JiggyJobs.com from Conversion Interactive Agency. This acquisition expands our portfolio of driver recruiting services. The website brings with it a well-rounded online presence through its social media and blog. It also gives us access to an entire database of drivers to provide leads for Randall-Reilly clients. […]
Randall-Reilly Announces Finalists for Trucking’s Top Rookie Award
It’s that time of year again, and we’re excited to announce the finalists in the 2015 Mike O’Connell Memorial Trucking’s Top Rookie contest. There were many entries into this year’s competition, and it was an incredibly tough decision. With the help of an expert panel of judges, including representatives from both public and private training […]
3 Ways to Show Drivers You Care
Driver retention and recruiting are unconditionally linked. If your retention is up, you don’t have to fight to keep your fleet on the road. Instead, you can focus on recruiting more drivers to meet an increased demand for freight volume. The value of driver retention programs can’t be overlooked as recruiting incentives either. Every incentive […]
Job Match Leads: Your Fleet’s Secret Weapon?
In ages past, truck drivers looking for a new job had to go from fleet to fleet with an application in hand. Or use the telephone . . . I mean, whichever. Either way it was a little more intensive than it is now. Drivers don’t have to call up or visit fleets to find […]
What’s New for Fleet Executives at The Great American Trucking Show
Trucking is an industry that is constantly changing. There is always some new federal regulation, technology, or even global event that is influencing the industry. You, as a member of the trucking industry, have to be ready to roll with the punches and change with your industry. As the industry changes, so too do the […]
