Does Lead Attribution Really Matter?
When it comes to getting the most out of your driver recruiting campaigns, lead attribution can be a vital part of the equation. We recently spoke about several of the different kinds of attribution models available to you. If you missed that one or just want a quick refresher, you can find that video here. […]
Truckers News Connectivity Report 2019
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Recruiting Truck Drivers on Mobile Devices
In today’s world to stay competitive your truck driver recruiting needs to be mobile-friendly. The era when mobile-friendliness was simply an option to consider adding to your truck driver recruiting is over. So what steps do you need to take to make sure your recruiting efforts are optimized to reach drivers on mobile devices? That’s […]
8 Truck Driver Recruiting Tactics for Small Fleets
Listen to the article: [acf field=”embed_code”] As a small fleet, it is difficult not to get lumped in with bigger fleets when it comes to content on how to improve, best practices, how to manage leads, and so on. You may not need to know how to empower your recruiting team or efficiently manage a […]
Driver Lead Quality vs. Quantity
In the world of truck driver recruiting everyone is scrambling trying to gain an edge. Many fleets have come to settle on the idea that the more leads they can generate the better off they are. But is that really true? Are all leads created equal? Today, Ikikima will take a look at the subject […]
4 Ways Small Trucking Fleets Can Build Strong Referral Programs
Listen to the article: [acf field=”embed_code”] When it comes to making a good impression on potential hires, your fleet has limitations. You can only say so much in an ad, and your brand may not be that well known. There’s also the chance of truck drivers not believing what you are saying about your own […]
What’s the Right Number of Driver Recruiters for Your Fleet?
[acf field=”embed_code”] What is the right number of driver recruiters? Is there such a thing? Fleets struggle everyday with this question. It may seem a little daunting, but making sure you have the proper number of recruiters for your operation to reach your goals is essential to your success. [box] [acf field=”embed_code_2″] Download the Recruiting […]
How to Counter Common Flatbed Trucking Myths
[acf field=”embed_code”] Knowing what the current perception is among drivers and prospects, and being able to counter those opinions are a direct factor in how successful you will be filling open flatbed driver positions. Here are a few of the more common misconceptions about driving a flatbed truck and ways to not only counter the […]
How to Benchmark Your Online Truck Driver Recruiting Advertising
Listen to the article: [acf field=”embed_code”] When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that shows all these results and metrics, but it can be hard to determine which of these results truly indicate success. It leaves you […]
How Efficient is Your Driver Recruiting Process?
Are you efficient at managing your leads? You might say “yes” or “no” or you might not be sure. But the real proof of whether you are or not is in the number of hires you are able to produce. Even if you have the tightest, most buttoned-up recruiting process, changes and advancements in the […]