The Recruiting Conversation You Were Never Invited To
Picture a truck stop somewhere outside Memphis. Two drivers are leaned up against their rigs, killing time the way drivers do. One of them just signed on with a new fleet last month. The other has been driving for years and is starting to think about a change. So he asks the obvious question… “How’s […]
AI Is Reshaping Driver Recruiting. Just Not How You Think.
Your VP of marketing walks into your next recruiting strategy meeting with a printout. Someone sent them an article about AI search optimization. Another one about showing up in ChatGPT before the competition. They slide it across the table and say, “We need to be doing this.” And look, it’s not a crazy thing to […]
The Tech Check | Q1 2026
In this update, we break down what’s actually happening in the technician market—and why lower costs aren’t translating into easier hiring.
Your Next Hire Might Be Hanging Up Right Now
Picture this. A driver is parked between loads, looking for their next job. They pull up a few postings, compare lanes and pay, and then make a real commitment. They tap the call button on your ad because they want to talk to someone about working for you. The phone rings.And rings.And rings… No answer. […]
Are You Falling Into This Common Driver Recruiting Trap?
Too many recruiting strategies are built around the assumption that drivers are basically the same as they were 10 years ago. But that’s just patently untrue.
What Is the True Hidden Cost of Missed Calls?
Missed calls aren’t something to shrug off. They don’t stay a recruiting problem for long, they inevitably show up in your bottom line.
Stratas® Debuts First Chat-Based AI Built for Market Intelligence on Driver Recruiting
We are excited to announce the launch of our new chat-based AI feature, Stratas Assistant within the Stratas® recruiting platform. Market intelligence is now a conversation. With Stratas Assistant, driver recruiting leaders can type a question and get insights based on recent recruiting market data within seconds. The Assistant will return key performance metrics, identify […]
The Tech Check | Q4 2025
Our quarterly report with all the cost and hiring data for technicians is here. Check out the Tech Check Q4 2025 for all the latest data.
5 Legit Ways to Work After-Hours Driver Leads
What happens when a driver calls at 6:07 p.m. on a Friday? If you’re like most fleets, they go to voicemail. Recruiting teams across the country spend tens of thousands of dollars every month to generate interest, only to let many of those opportunities slip by because no one was available to pick up the […]
The Tech Check | Q3 2025
Our quarterly report with all the cost and hiring data for technicians is here. Check out the Tech Check Q3 2025 for all the latest data.