One Bad Recruiting Call a Day Costs You $13,000 a Month

stressed and frustrated recruiter on a headset during a recruiting call

Ask a recruiting team to picture a bad recruiting call, and they’ll usually describe a fumbled pay question or a driver who got frustrated halfway through the conversation. We went through more than 5,000 recruiting calls to see if that holds true, and we found that “bad” recruiting calls don’t actually look like that. In […]

The AI Advice You’re Getting Is Wrong

Close-up of a red 'WRONG WAY' road sign at night, with blurred highway lights in the background.

Fleets are being told they have to get their job listings ranked inside ChatGPT before their competitors do. But what we found flies in the face of that advice.

The 7 Deadly Sins of Driver Recruiting

Leather-bound book titled 'The 7 Deadly Sins of Driver Recruiting' on a stone table beside a lit candle, in warm amber light.

Every recruiting department wants the same thing: more hires, fewer empty trucks. But drivers keep falling out of the funnel before they ever get behind the wheel, and it tends to happen in the same handful of ways…A call that goes unanswered, an offer that doesn’t line up to what they see on day one, […]

AI Is Reshaping Driver Recruiting. Just Not How You Think.

Team-building pyramid of wooden blocks with teal person icons; a green AI block is being placed on top by fingers, symbolizing AI-powered teamwork.

Your VP of marketing walks into your next recruiting strategy meeting with a printout. Someone sent them an article about AI search optimization. Another one about showing up in ChatGPT before the competition. They slide it across the table and say, “We need to be doing this.” And look, it’s not a crazy thing to […]

Your Next Hire Might Be Hanging Up Right Now

Truck driver in a plaid shirt sits in the cabin, talking on a cellphone with one hand on his forehead, sunset outside the window.

Picture this. A driver is parked between loads, looking for their next job. They pull up a few postings, compare lanes and pay, and then make a real commitment. They tap the call button on your ad because they want to talk to someone about working for you. The phone rings.And rings.And rings… No answer. […]

5 Legit Ways to Work After-Hours Driver Leads 

picture of an empty office

What happens when a driver calls at 6:07 p.m. on a Friday? If you’re like most fleets, they go to voicemail. Recruiting teams across the country spend tens of thousands of dollars every month to generate interest, only to let many of those opportunities slip by because no one was available to pick up the […]

Only one AI is built for truck drivers. This one.

computer interface

Answering the phone is the minimum in driver recruiting. We love inbound phone calls. Big intent + lowest cost per hire. We coach our recruiters to have great conversations with qualified truck drivers. So we always answer the phone…right? Actually, no we’re not. Not even close.  A recent study revealed 70% of drivers calling never […]

We let AI handle driver recruiting calls. Here’s what happened.

If you’ve been in driver recruiting for more than a day, you know that inbound calls are gold. They’re your best, lowest-cost leads. When a driver calls you, you know they’re interested and ready to talk about your jobs right now.  So what’s the deal with all these missed phone calls?  Research shows that 61% […]