All Things Search | Digging Deeper
In this episode, Dave sits down with Randall-Reilly’s VP, Strategic Accounts, Aaron Mowrey. Together they take a deep into the world of search engine marketing. From general to branded to competitive search, the guys talk about the pros and cons of various search marketing techniques and go over how to choose what’s right for your fleet. Join us now as we discuss all things search!
Driver Recruiting Weekly Report – January 20, 2021
The Weekly Report is back with the latest trucking industry data. Watch the video, listen to the audio version, or read the transcript below.
Driver Recruiting Weekly Report – January 13, 2021
It’s once again time for the latest news and data from Randall-Reilly’s Weekly Report. Watch the video, listen to the audio version, or read the full transcript below.
Driver Recruiting Weekly Report – January 6, 2021
Randall-Reilly’s Weekly Report is back! Now that the holidays are officially behind us and we have started a brand new year, let’s dive right back in. Check out all the latest in trucking industry data on the program that takes a look back to help you move forward, Randall-Reilly’s Weekly Report.
Driver Recruiting Weekly Report – December 16, 2020
This week’s report is now available. For your convenience an embedded audio version of the report is now available on our blog page as well as on iTunes, Stitcher, and SoundCloud. A full breakdown of the data in PDF form and transcript of the report is also included below.
All I Want for Christmas is Drivers!
Well, it’s that time of year again. The lights are up, the presents are under the tree, and fleets around the country are relaxing their efforts until the calendar flips over 2021. No big deal, right? Well . . . taking your foot off the gas for the holidays when it comes to your driver recruiting efforts could be a major mistake.
Driver Recruiting Weekly Report – December 9, 2020
Check out the first edition of our new Weekly Report. Each week we’ll go over some figures from the previous week to help you understand what’s happening with job searches, clicks, freight rates, and more.
Listening in with Seth: Episode 1
What happens on a typical driver recruiting call for your fleet? Do you know? It may not be exactly what you had in mind. The best way to find out the answers and to improve on your recruiting is to listen in from time to time. That’s exactly what we’re going to do today. Our […]
What’s the Most Important Thing You Can Do to Recruit More Drivers?
If you could change one thing about your driver recruiting what would it be? All along the recruiting pipeline, there are opportunities to improve your efficiency. David is here to talk you through those opportunities and show you how even a change as small as 5% can have a massive impact to your recruiting success.
Apples to oranges: comparing marketing metrics during the coronavirus pandemic
When an event as drastic as the coronavirus pandemic changes customer behavior, you can no longer compare apples to apples when measuring the success of your marketing. It requires a new approach. Examining your marketing metrics from before and after the start of the pandemic can help you determine how your audience is reacting in […]