The AED Technician Shortage Report Canadian Edition
Canada’s Technician Shortage Is Costing Equipment Dealers CA$803 Million a Year The technician shortage is more than a hiring challenge. It’s a growing threat to revenue, customer satisfaction, and business growth. Canadian agriculture and construction equipment dealers are feeling the pressure as demand for skilled technicians continues to outpace supply. But what’s really driving the […]
Are You Scaring Drivers Away? đź‘»

In this Halloween edition of Recruiting Roundup, we examine Randall Reilly’s latest driver research to uncover some of the reasons drivers stop responding, back out of job offers, or walk away from the recruiting process altogether.
The AED Technician Shortage Report
Equipment dealers are losing $7 billion a year to the technician shortage, and 80% say they can’t keep up with customer demand. The 2026 Technician Shortage Report, prepared by Randall Reilly for the AED Foundation, surveyed dealers, OEMs, schools and technicians. It shows what’s driving the shortage, when techs are most likely to leave, and […]
The Freight is Coming Back. But Where Are the Drivers?
Freight is picking up, but recruiting isn’t getting easier. See the latest freight and recruiting data, plus new polling on when — and why — drivers ghost fleets.
Your Recruiting Calls Reveal More Than You Think

What can your recruiting calls tell you that traditional metrics can’t? We analyzed more than 5,000 driver recruiting calls to uncover where conversations break down, what drivers are actually asking about and how call analysis can reveal hidden friction throughout the recruiting process.
Fleets Need Drivers More Than Drivers Need Fleets (Right Now)
In this month’s 30 Day Reset, we dig into the latest freight, recruiting and economic data to see why the hiring power dynamic may be shifting—and what fleets need to do differently as every driver becomes more valuable.
AI Adoption Really Comes Down to People

AI adoption in trucking isn’t just a technology challenge—it’s a people challenge.
In this edition of the Recruiting Roundup, we dig into new fleet research showing where AI is delivering the strongest ROI, what’s standing in the way of greater adoption, and why finding the right balance between technology and the people using it could be the key to getting real value from AI.
What’s Driving the Freight Recovery?

Freight is improving, but what’s driving the recovery is just as important as the numbers themselves. We look at the latest recruiting and freight data to get to the bottom of it on the 30 Day Reset.
Working Drivers Aren’t Moving (Here’s Why)

Freight volumes and spot rates are climbing. Fleets are still competing for drivers, but interest in truck driving jobs continues to fall. So what’s happening? We break down the latest recruiting and freight data to explain why working drivers just aren’t leaving.
Bad Reputations Aren’t Built. They’re Inherited.

Recruiting problems rarely appear overnight. They creep in through small decisions, accepted shortcuts, and processes that slowly become “the way we’ve always done it.”
In this episode of Recruiting Roundup, we introduce the first two of the Seven Deadly Sins of Driver Recruiting.