Six Ways to Make the Most of Recruiting Phone Calls
Benjamin Franklin once said “Time is money.” He would’ve made a great driver recruiter with that mindset (if all that being a scientist, statesman, printer, politician, postmaster, author, inventor, and diplomat stuff didn’t work out.) Much of recruiting is about efficiency, and time. As in, how do you make the most of it? How do […]
Addressing Potential Pain Points in Your Recruiting Content Marketing
Money, miles, and home time are the undisputed ‘big 3’ of truck driver recruiting. Everybody cares about those things. But drivers have plenty of other questions, concerns, expectations, and aspirations that factor into whether or not they apply. Parking, hours of service, life on the road, benefits, perks, industry regulations, the future of trucking … […]
Four New Year’s Resolutions for Driver Recruiters
Though the ball has dropped (much to the chagrin of Mariah Carey and all those folks who got roped into doing the Whole30 Diet), and many of us have already probably faltered in our 2017 goals, there’s still time to make resolutions for the new year. If you’re in the business of recruiting truck drivers, […]
Content Marketing for Recruiting Drivers: Yea or Nay?
Recruiting is essentially marketing. And if you have paid attention to marketing trends in the last five years or so, you have probably come across the concept of content marketing. It’s all the rage these days. But does it fit within the realm of recruiting truck drivers? The short answer is yes. However, it isn’t […]
What Does a Randall-Reilly Recruiting Campaign Look Like?
You’re in a bind. You have empty trucks just sitting there, and money’s flying out the door. You need drivers. You need your phones ringing off the hook. You need a plan. Sound familiar? We feel you! We hear some variation of this conundrum every day from clients across the country who are desperate to […]
Here’s How One Company Found the Diesel Techs They Needed
I opened the last article I wrote about diesel techs with a very pensive Paula Cole reference (‘Where have all the diesel techs gone?’). I don’t think we can top that today, so let’s just dive in. After all, I don’t wanna wait, for our lives to be over. Sorry not sorry. Back to diesel […]
Understand Your Driver Leads
Managing your driver leads doesn’t have to be complicated. Understanding your driver leads is key to successful recruiting. In this webinar we will cover lead attribution and assigning value to your leads by source. Understanding these areas is paramount to managing your cost-per-hire. This webinar will cover: Assigning value to different lead types Attributing leads […]
Driver Appreciation Ideas
In an effort to get a bit more mileage out of the recent “Truck Driver Appreciation Week” — which should ideally be more of a year-round kind of thing — we wanted to devote some space to trucker gratitude. They toil under stressful, often harsh conditions, and they deserve genuine, tangible shows of appreciation. Whether […]
Are You Doing Enough to Recruit Female Drivers?
Everyone’s looking for answers to The Great Driver Shortage. There’s certainly no silver bullet to cure what ails the trucking industry, though attracting a more diverse pool of drivers seems like an excellent place to start. Women, who make up more than 50% of the U.S. population but account for just under 6% of America’s […]
5 Savvy Ways to Recruit Diesel Techs
In her 1996 hit single, Paula Cole wondered ‘where have all the cowboys gone?’ Not to diminish the importance of cowboys, or their whereabouts, but a more pertinent question today is: Where have all the diesel techs gone? There’s no denying the diesel tech shortage is a real and urgent thing. Not enough young folks […]
