3 Marketing Principles to Help You Recruit Truck Drivers
What is marketing at its core? Marketing isn’t just an art, it isn’t a necessary evil, and it certainly isn’t a synonym for public relations. At the end of the day, marketing is selling a product to an audience. Many things about marketing are universal. It doesn’t matter if you are marketing toothpaste or headphones […]
Lead Nurturing for Driver Recruiting
Most carriers understand the importance of brand awareness with drivers. Most do a pretty good job with it. While brand awareness is extremely important, impressions alone are not enough to capture every driver you need. Many drivers will need multiple touch points before they will commit to driving for a company. This is where lead […]
How to Use a White Paper to Attract Drivers to Your Fleet
Your goal—to attract qualified, safe drivers—is one shared by every fleet owner. How can you stand out from the pack? One way is to use an informative, lively, downloadable white paper to attract the type of driver you’d like to hire and to generate valuable leads your team can pursue. If a trucker takes the […]
Finding Quality Drivers for a Top 10 Carrier
Client: A carrier with more than 5,000 trucks and 13,000 employees and independent contractors. They rank in the top 10 of Commercial Carrier Journal’s Top 250. Challenge: The client wanted us to help them recruit experienced drivers, students, and owner-operators to meet the demand of their rising freight volume Solution: [box style=”1″] Media Services: [one_half] Digital: […]
Werner Honors Our Military Heroes
One common theme that resurfaces in the trucking and transportation industry; veterans make great drivers. More and more carriers and state and federal government are finding ways to make it easier for veterans to get their CDLs and get back to work. One company that is doing its share to hire veterans is Werner. On […]
Will the World End Friday? It Would Without Trucks.
According to the Mayans, this Friday, Dec. 21, 2012, will be the Apocalypse, the complete and final destruction of the world. While the imminent end of the world is dubious at best, one thing is certain: If the nation’s 3 million trucks were to stop running, the world as we know it would grind to […]
Who in Trucking Uses the Internet & Social Media?
When it comes to staying connected in the trucking industry, younger people tend to use the internet frequently. And they tend to use smart phones for purposes other than making phone calls and to use social media – no matter what industry segment they work in. Those are just some of the conclusions drawn from […]
How Your Hiring Process Affects Drivers
Book 2 of our In the Driver’s Seat series delves into hiring processes and how they affect drivers.
