Is Comfort Really Important to Drivers? | The Recruiting Roundup

comfort matters

On today’s episode of The Recruiting Roundup we’ll take another look at some of the results of a recent driver survey conducted by CCJ using the Truckers News and Overdrive audiences. The specific data I discuss today is covered with a little more detail in this article found on Truckers News. Check out the full […]

The Problem with the FMCSA’s Apprenticeship Program | The Recruiting Roundup

apprenticeship program problems

On today’s episode of The Recruiting Roundup we talk about the FMCSA’s Safe Driver Apprenticeship Pilot Program. What is it? What’s it do? Does it actually help? Are any fleets taking advantage? We’ll cover all that and more on today’s episode. For more details you can read a full article on Overdrive Online by Alex […]

Recruiting Roundup | Perfecting the Phone Call

Perfecting the Phone Call

When it comes to driver recruiting, a recruiter’s skills on the phone can make or break you. They are more often than not the first contact a driver has with you, and their interaction will set the tone and expectations a driver has for your fleet moving forward.

Recruiting Roundup | Is Bad Marketing KILLING Your Recruiting?

Is Bad Marketing KILLING Your Recruiting?

Driver recruiting and marketing have an awful lot in common. It really comes down to targeting the right people with the right messaging. That’s why today we’re going to cover some of the core principles of marketing and talk briefly about how and why you should implement them (if you’re not already)!