In today’s competition for professional drivers, fleets with the best data come out on top. Determining driver wages, creating competitive offers, and knowing what strategies work best are all best decided through data.
That is exactly where Stratas® comes in.
Built by Randall Reilly, Stratas® is more than a reporting tool. It gives you real-time, job-level visibility into the driver market so you can act with precision, not guesswork.
What Sets Stratas® Apart?
1. End-to-End Driver Recruiting Visibility
Stratas brings together driver market data, job performance, and campaign outcomes so you can see what’s happening and know what to do next.
With a single login, you can:
- Track job performance by role, region, pay, or route
- Track job performance by role, region, pay, or route
- Benchmark against market trends and national averages
- Benchmark against market trends and national averages
- View real-time CPL, CPH, and lead volume by job and channel
- View real-time CPL, CPH, and lead volume by job and channel
- Manage live campaigns across Search, Social, Display, and Job Boards
- Manage live campaigns across Search, Social, Display, and Job Boards
- Monitor pacing and budget efficiency in real time
- Monitor pacing and budget efficiency in real time
- Filter and compare performance across any segment of your hiring footprint
- Filter and compare performance across any segment of your hiring footprint
- Connect directly with your ATS to sync job data and lead flow in real time
- Connect directly with your ATS to sync job data and lead flow in real time
2. Cost and Channel Performance Clarity
Stratas tracks what it really costs to generate results across all segments and media.
Recent cost trends identified by Stratas:
- Average CPL across all segments increased 5% in June but remains 12% lower year-over-year.
- Average CPL across all segments increased 5% in June but remains 12% lower year-over-year.
- Search, Social, and Display CPCs all declined last month, with Search hitting a 12-month low, Social down 14% year-over-year, and Display falling 12% month-over-month.
- Search, Social, and Display CPCs all declined last month, with Search hitting a 12-month low, Social down 14% year-over-year, and Display falling 12% month-over-month.
- Leads from job aggregators are now 24% more expensive than social platforms and are producing a smaller share of hires than this time last year.
- Leads from job aggregators are now 24% more expensive than social platforms and are producing a smaller share of hires than this time last year.
Use this data to shift spend, rebalance channels, or double-down where you’re winning.
3. Live Driver Market Intelligence, Down to the Job Level
Stratas tracks real-time job posting activity across thousands of fleets. It helps you see what’s happening in your markets and how your jobs stack up. That way, you can make changes before performance drops off.
You can instantly benchmark:
- Driver interest and posting competition vs. national averages
- Driver interest and posting competition vs. national averages
- Estimated CPL, CPH, and lead-to-hire by job type
- Estimated CPL, CPH, and lead-to-hire by job type
- Pay trends, sign-on bonuses, route types, and more
- Pay trends, sign-on bonuses, route types, and more
Stratas pulls from multiple live data streams–including job ads, media performance, and a proprietary database–giving you recruiting intelligence you won’t find in static dashboards.
4. Automated Alerts and Optimization Tools
Stratas doesn’t wait for a weekly report to tell you something’s off. It delivers real-time alerts, diagnostics, and daily recommendations that help you adjust course before wasted spend piles up.
Features include:
- Performance Alerts that notify you when a job is underperforming.
- Performance Alerts that notify you when a job is underperforming.
- Pacing Insights show if a campaign is spending too quickly or falling behind.
- Call Disposition Reporting lets you track recruiter call outcomes without listening to every call
- Channel Breakdowns compare cost, lead volume, and hire share across Search, Social, Display, and Job boards to help you shift budget where it works best
- Pacing Insights show if a campaign is spending too quickly or falling behind.
Ready to Replace Guesswork with Strategic Visibility?
Most platforms give you reports. Stratas® gives you answers. The kind that help you cut costs, fill seats, and stay ahead in any driver market you hire in.
👉 Request your personalized demo today and unlock your recruiting advantage.