Facebook

• Ad Essentials
• Carousel
• Image Ads
• Messenger
• Video Ads
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Ad Essentials

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1. Text: Tell people a bit more about your URL. Make sure to clearly explain what you’re promoting.
2. Image: The images you choose have a big impact on how people respond to your ads, particularly in News Feeds
3. Headline: A good headline grabs people’s attention, but also tells them what the ad is about
4. News Feed link description: Tell customers where they’re clicking to and what to expect once they get there. Character limits are a suggestion, but Facebook does not strictly enforce.
5. Call to action: Include a call-to-action button, like Shop Now or Sign Up to tell people what you’d like them to do. This is optional but recommended. Available CTAs include: Subscribe, Watch More, Listen Now, Apply Now, Donate Now, Download, Get Offer, Learn More, Send Message, Request Time, Book Now, Contact Us, Use App, Shop Now, Sign Up, and Watch Video.

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Carousel Ads

The carousel format allows you to showcase up to ten images or videos within a single ad, each with its own link. With more creative space within an ad, you can highlight different products or tell a story about your brand.

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*Images or video that consist of more than 20% text may experience reduced delivery.

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[facebook_carousel_ad]
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Image Guidelines

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Required Images	Minimum Width & Height	Cards	Ratio	Max Size	Image Formats
3-4	At least 1080 x 1080 pixels	Minimum 2 and max of 10	1:1	30MB	JPG or PNG

Video Guidelines

Resolution	Cards	Video Formats	Max Video Size	Video Length
At least 1080 x 1080 pixels	Minimum 2 and max of 10	MP4, MOV, or GIF	4GB	240 minutes

Character Limits

Text Character Limits	Headline Character Limits	Link Description Character Limit
125	40	20

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Image Ads

A photo ad on Facebook is a great way to increase awareness of who you are and what you do. A photo ad gives you a clean, simple format to use with captivating imagery and intriguing copy.

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[facebook_image_ad]
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Image Guidelines

Dimensions	Aspect Ratio	Image Formats
At least 1080 x 1080 pixels	1.91:1 to 1:1	JPG or PNG

Character Limits

Text Character Limits	Headline Character Limits	Link Description Character Limit
125	25	30

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Messenger Ads

Your ad will be shown within the Messenger app home screen.

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Character Limits

Text Character Limits	Headline Character Limits
125	25

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[messenger_ad]
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Image Guidelines

Dimensions	Minimum Width & Height	Aspect Ratio	Aspect Ratio Tolerance	Image Formats
Highest resolution image available that meets ratio requirements. At least 1200×628.	254×133	9:16 to 16:19, Images cropped to 1.91:1 with link	1%	JPG & PNG

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Stories Ad

These full screen vertical ads appear between Facebook user Stories. Photo stories are visible for 5 seconds or until the user swipes out of the story.

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Image Guidelines

Ratio	Aspect Ratio Tolerance	Width & Height
6:16 to 1.91:1	1%	500×500 to 1080×1920

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Video Ads

Draw people into your story with immersive and captivating in-feed video ads. This tactic increases engagement and brand recognition.

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[facebook_video_ad]
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Video Guidelines

Dimensions	Aspect Ratio	Video Formats	Max File Size	Video Length Max
600×315 (1.9:1 landscape) or 600×600 (square)	9:16 to 16:9 (Horizontal: 16:9, Square 1:1, Vertical 4:5 or 2:3 and Full Portrait: 9.16)	MP4 & MOV	4GB	240 minutes

Character Limits

Text Character Limits	Headline Character Limits	Link Description Character Limit
125	25	30

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Questions?

Please reach out to your sales rep or contact us at one of the options below.[accordion open=”0″]
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[accordion-item title=”Submit a Form”]

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