The Currency of Fleet Reputation
Listen to the article: [acf field=”embed_code”] In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is the cheapest driver I can get in my fleet?” And coupled with that mindset is the idea that turnover isn’t actually a bad thing. As long as you can keep a driver for […]
Is Your Social Media Advertising Reaching Drivers?
The list of social media platforms is constantly growing. The popularity and usage of each platform on that list is constantly growing. The number of drivers who fit your hiring criteria who happen to be using each platform on that list is constantly . . .you get the idea. This constant growth creates endless opportunities […]
Addressing Potential Pain Points in Your Recruiting Content Marketing
Money, miles, and home time are the undisputed ‘big 3’ of truck driver recruiting. Everybody cares about those things. But drivers have plenty of other questions, concerns, expectations, and aspirations that factor into whether or not they apply. Parking, hours of service, life on the road, benefits, perks, industry regulations, the future of trucking … […]
What Does a Randall-Reilly Recruiting Campaign Look Like?
You’re in a bind. You have empty trucks just sitting there, and money’s flying out the door. You need drivers. You need your phones ringing off the hook. You need a plan. Sound familiar? We feel you! We hear some variation of this conundrum every day from clients across the country who are desperate to […]
Here’s How One Company Found the Diesel Techs They Needed
I opened the last article I wrote about diesel techs with a very pensive Paula Cole reference (‘Where have all the diesel techs gone?’). I don’t think we can top that today, so let’s just dive in. After all, I don’t wanna wait, for our lives to be over. Sorry not sorry. Back to diesel […]
5 Savvy Ways to Recruit Diesel Techs
In her 1996 hit single, Paula Cole wondered ‘where have all the cowboys gone?’ Not to diminish the importance of cowboys, or their whereabouts, but a more pertinent question today is: Where have all the diesel techs gone? There’s no denying the diesel tech shortage is a real and urgent thing. Not enough young folks […]
Want to Attract More Drivers? Get Driver-Centric
Drive past any company truck on the interstate and you’re likely to see some variation of DRIVERS WANTED. Most trucks also feature a platitude like ‘We Love Our Drivers,’ which apparently is supposed to make drivers want to do a Jason Bourne-style leap from their current rig into the truck with the reassuring language on […]
Driver Recruiting 101: The Key to Timely Recruiting
In driver recruiting, timeliness is everything. It’s the difference between a driver recruiter getting the new hires they need to get trucks back on the road, and increasing their cost-per-hire exponentially. As a driver recruiter, you need to reach the right driver with the right message at the right time. If you can do that, […]
4 Key Lessons from the 2015 Super Bowl Ads
With yesterday’s game finally over, we can focus on what really matters. Move over deflate gate, we’re here to talk about the Super Bowl ads. They draw the biggest brands, millions of viewers, and billions of dollars in ad revenue. These ads are special. Not only do they represent some of the best creative work […]
The Recruiting Lifecycle in Action, Part 1
[hr style=”3″ margin=”40px 0px 40px 0px”] What is the Recruiting Lifecycle The Recruiting Lifecycle is a method for improving your driver recruiting. More specifically, it’s the different stages that drivers go through when making an application decision. It can help you more effectively recruit the drivers you need by addressing each stage of the journey. […]
