Advertising | Randall Reilly - Part 2


3 Ways to Use UCC Data to Find Prospects – VIDEO

October 30, 2019

UCC Data is the backbone of our EDA database. But what is UCC data and more importantly, what does that…

How Seasonality Affects Your Equipment Sales – VIDEO

October 16, 2019

There’s more to selling equipment than finding the right buyers. You can get your ads in front of the people…

The Influence You Did Not Know You Had Over the Buyer’s Journey

October 3, 2019

Listen to the article: Despite how much we marketers want to be a part of every step of a prospect’s…

How to be More Data-Driven in Your Marketing – VIDEO

October 2, 2019

The goal for every equipment manufacturer is to get their product out there and into the hands of their customers….

The Importance of Being Mobile-First – VIDEO

September 18, 2019

Why is making sure you are mobile friendly so important today? Ever since mobile Google searches began to overtake desktop…

Digital Marketing Hypertargeting – VIDEO

September 4, 2019

The more specific and targeted you are, the greater your chances of converting a prospect to a customer. Knowing the…

Marketing Tells a Story – VIDEO

August 21, 2019

Why tell someone something when you can show them instead? A page with nothing but text can easily be skimmed…

How to Create Effective Marketing Campaigns – VIDEO

August 7, 2019

It’s easy to get lost in the grind of producing campaign after campaign. But stopping to make sure your campaigns…

The 5 W’s of Digital Marketing – VIDEO

July 24, 2019

Taking a page from journalists can help drive success. In the world of reporting, the all important W’s of Who?…

4 Ways Seasonality Affects Equipment Sales

July 22, 2019

Listen to the article: There’s more to selling equipment than finding the right buyers. You can get your ads in…

The Importance of Brand Loyalty – VIDEO

July 10, 2019

Companies are constantly coming up with new ways to try and get as many eyes on the product as possible….

3 Metrics to Measure Your Brand Awareness Campaigns – VIDEO

July 3, 2019

Building your brand is essential, but many find themselves struggling with their brand awareness campaigns. Today we’ll discuss three metrics…