Stop Letting Your Leads Grow Cold
Leads, leads, leads! When it comes to driver recruiting that seems like all anyone ever wants to talk about. How many leads can I get? How much will it cost me? And to be fair those are good questions to ask, but they’re not the only questions you should be asking. For instance, are those […]
Do You Know Why Your Campaign is REALLY Failing?
Everyone knows campaign tracking is important. But when it comes down to it, most fleets are only using tracking to try and save money instead of figuring out why their campaigns are failing. If your campaign is floundering, do you know why? Do you try to find out or do you just pull the plug […]
Why Aren’t You Reaching Your Recruiting Goals?
Nothing is more frustrating than putting time, effort, and money into your recruiting and still falling well short of your goals. Unfortunately, this is a feeling that many trucking fleets know all to well. Fleets want drivers. They need drivers. You need drivers. And there are drivers out there. So, why are so many finding […]
How to Stay on Top of the Shrinking Driver Pool
This year, a concern has been raised in the driver recruiting world and it’s bringing up very specific questions, many of which we’ve heard from our clients. Why is cost-per-hire going up? Why is cost-per-lead more? Why is the number of hires going down though there’s been no change in yearly/monthly budget? It would be […]
Is Data the Missing Piece of Your Recruiting Strategy?
Being able to effectively gather, analyze, and use data is a crucial part of operating a successful recruiting campaign. Raw numbers tell you part of the story, but to truly achieve maximum potential with any campaign it’s necessary to dig deeper into the plethora of data available. No matter how you go about analyzing this […]
How Smart Rhino Labs Strengthens Randall-Reilly
Recently, Randall-Reilly announced the acquisition of Smart Rhino Labs. Growth is generally viewed as a good thing, and with an established data source such as Randall-Reilly bringing Smart Rhino Labs into the fold it can only mean good things for current and future clients right? [hr style=”3″ margin=”40px 0px 40px 0px”] Who is Smart Rhino […]
What is the Right Number of Recruiters for Your Fleet?
What is the right number of driver recruiters? Is there such a thing? Fleets struggle everyday with this question. We all know that the truckers themselves are the lifeblood of the trucking and freight industry, but without recruiters…how do you get those drivers? Driver recruiters are a vital part of the equation. No fleet wants […]
Your Fleet’s Reputation Matters
What kind of reputation does your fleet have? Perhaps the more important question would be, what kind of reputation does your fleet have with drivers? Drivers’ opinions are important and can really impact the effectiveness of your recruiting. The one group of people you cannot afford to have a bad rep with is . . […]
Successful Recruiting at Trade Shows
Trade shows provide a unique chance to meet and interact with drivers. Being able to have personal interactions with the very people you are pursuing is not something to take for granted. Some, however, still find it difficult to take advantage of the recruiting opportunities these trade shows and events have to offer. Regardless of […]
Get the Drivers You Need with Goal-Oriented Recruiting Campaigns
How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade them to drive for you, not the competition. That’s why setting real, tangible goals for your campaigns is so vital. Having a clear goal to strive for can help guide your efforts. Goal-oriented campaigns allow […]
