dealership | Randall Reilly


Regaining Insight and Influence on the Buyer’s Journey

October 29, 2018

I thought about starting this article off with a definition of the topic. What is the buyer’s journey? Then I…

What Can Facebook Do for Your Dealership?

October 1, 2018

We recently discussed how useful Search Ads are and how they are a tremendous tool that many dealerships have failed…

Grow Your Dealership with Data

April 24, 2018

Dealerships depend on trucking fleets to keep their business going. Whether it’s selling them new (or used) rigs to populate…

3 Ways to Target with Custom Digital Audiences to Sell Used Trucks

July 13, 2017

Heavy-duty commercial trucks can be very expensive. The initial purchase can be upwards of $120,000. Then there is the cost…

3 Ways to Build Targeted SEM Ads for Your Construction Equipment Dealership

November 14, 2014

As a marketer, one of the most important things you do is to support your sales department. Think about it….

3 Ways to Build Targeted Google Display Ads for Your Commercial Vehicle Dealership

November 3, 2014

You use a lot of different tools to get in front of the right prospects at the right time. But…

Three Ways to Drive Dealer Profit

August 15, 2014

“It’s all in the mix,” says Chris Wilmot, chairman, Groff Tractor. The mix of sales, service, parts, used equipment and…