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Your Recruiting Calls Reveal More Than You Think

Your Recruiting Calls Reveal More than You Think

What can your recruiting calls tell you that traditional metrics can’t? We analyzed more than 5,000 driver recruiting calls to uncover where conversations break down, what drivers are actually asking about and how call analysis can reveal hidden friction throughout the recruiting process.

The AI Advice You’re Getting Is Wrong

Close-up of a red 'WRONG WAY' road sign at night, with blurred highway lights in the background.

Fleets are being told they have to get their job listings ranked inside ChatGPT before their competitors do. But what we found flies in the face of that advice.

Emily Gordon Named to the Talent 100

Gold star trophy on a pedestal with a blurred conference-room crowd in the background, symbolizing achievement in a corporate setting.

We are proud to announce that Emily Gordon has been named to the Talent 100, Class of 2026, an annual recognition honoring exceptional leaders and practitioners shaping the future of talent acquisition and recruiting. Emily brings nearly three decades of recruiting experience to the recognition, with a career spanning agency recruiting, process improvement, recruitment process […]

The Recruiting Conversation You Were Never Invited To

Two truck drivers chat beside large semi-trucks at sunset in a busy truck yard on a gravel lot.

Picture a truck stop somewhere outside Memphis. Two drivers are leaned up against their rigs, killing time the way drivers do. One of them just signed on with a new fleet last month. The other has been driving for years and is starting to think about a change.  So he asks the obvious question… “How’s […]

AI Is Reshaping Driver Recruiting. Just Not How You Think.

Team-building pyramid of wooden blocks with teal person icons; a green AI block is being placed on top by fingers, symbolizing AI-powered teamwork.

Your VP of marketing walks into your next recruiting strategy meeting with a printout. Someone sent them an article about AI search optimization. Another one about showing up in ChatGPT before the competition. They slide it across the table and say, “We need to be doing this.” And look, it’s not a crazy thing to […]

Drivers Say They Hate AI … But the Data Says Otherwise

Drivers Hate AI

In this month’s Recruiting Roundup, we break down new driver survey data around AI usage, perception, search behavior, and what it could mean for recruiting teams moving forward.

The biggest takeaway?
Drivers may not care nearly as much about AI itself as whether technology actually improves the experience.

Covenant Case Study

Covenant Case Study Feature Image

Case Study Covenant Logistics How Covenant Used AI to Hire 58 Drivers in Just 90 Days “The way we looked at it is, with the cost of Stratas Agent, if we hire one person a month, that in and of itself pays for it, and we’re hiring way more than that. Not to even mention […]

Your Next Hire Might Be Hanging Up Right Now

Truck driver in a plaid shirt sits in the cabin, talking on a cellphone with one hand on his forehead, sunset outside the window.

Picture this. A driver is parked between loads, looking for their next job. They pull up a few postings, compare lanes and pay, and then make a real commitment. They tap the call button on your ad because they want to talk to someone about working for you. The phone rings.And rings.And rings… No answer. […]

You’re Losing Drivers Before You Even Talk to Them

drivers are moving on

Most fleets think they have a driver shortage. They don’t. They have a response problem. Drivers today aren’t waiting around. If you miss the call, delay the follow-up, or create friction in your process… they move on. Fast!