What Can You Learn from Driver Turnover?
Listen to the article: [acf field=”embed_code”] In the end driver recruiting is a numbers game. You need to find the right drivers to fill your empty trucks and get them on the road. The more trucks you have sitting idle, the more money you stand to lose. On the face of it, it wouldn’t seem […]
The Power of Mobile-First Recruiting
Smartphones are everywhere these days. Don’t believe me? Look around you. How many people are using their smartphones right now? How many have smartphones on their desks or in their pockets or purses? You may even be reading this article on a smartphone. 77% of Americans own smartphones and that is too big of a […]
Reduce Friction in Your Driver Recruiting
Listen to the article: [acf field=”embed_code”] Driver recruiting is a frustrating business. Drivers are still in very high-demand, which means that you aren’t the only ones who will pursuing them. Many drivers find themselves filling out form after form and having conversation after conversation. Being asked to give the same information time after time is […]
Factoring Generations Into Your Recruiting
How often do you take age into account when building a recruiting strategy? When focusing on getting qualified drivers who meet both your fleet’s requirements and your criteria for an ideal driver, it’s easy to forget that your messaging is reaching different generations. How does this affect your fleet? There are drivers out there who […]
The Importance of Building a Driver Persona
You’ve probably heard the term ‘buyer persona.’ It’s used a lot by businesses catering to customers who purchase their products, solicit their services, etc. A buyer persona for customer or client-based businesses refers to a profile of their ideal customer. They build this profile using data on their current customers and industry research. Now what […]
16 Common Mistakes That Stifle Your Recruiting (Part 2 of 2)
When focused on the whirlwind of trying to hire drivers, it can be tough to pinpoint the mistakes that are getting in the way of your recruiting process. In our last article, we looked at eight of the common mistakes that stifle recruiting. We would like to outline eight more to help you identify which […]
16 Common Mistakes That Stifle Your Recruiting (Part 1 of 2)
In the current world of recruiting, competition is high. You and your competitors are fishing for the same truck drivers in the same shrinking pool of drivers searching for jobs. It takes highly effective recruiting to get ahead of your competition. The issue is that a fundamental step in creating an effective recruiting process is […]
Your Advertising: From a Driver’s Point of View
The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the same language, images, and themes and your ads follow the same old formula; show off all you’ve got. Per Albert Einstein, “the definition of insanity […]
Maximize Your Driver Lead Value
Listen to the article: [acf field=”embed_code”] How do you approach your recruiting? Are you investing in trying to find and hire the absolute best drivers for your fleet, or are you simply trying to reach as many drivers as you can and go from there? It seems like a lot of fleets out there are […]
3 Unique Ways to Recruit Drivers
Listen to the article: [acf field=”embed_code”] Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? One way that many […]
