16 Common Mistakes That Stifle Your Recruiting (Part 2 of 2)
When focused on the whirlwind of trying to hire drivers, it can be tough to pinpoint the mistakes that are getting in the way of your recruiting process. In our last article, we looked at eight of the common mistakes that stifle recruiting. We would like to outline eight more to help you identify which […]
16 Common Mistakes That Stifle Your Recruiting (Part 1 of 2)
In the current world of recruiting, competition is high. You and your competitors are fishing for the same truck drivers in the same shrinking pool of drivers searching for jobs. It takes highly effective recruiting to get ahead of your competition. The issue is that a fundamental step in creating an effective recruiting process is […]
Your Advertising: From a Driver’s Point of View
The easiest way to recruit new drivers is to do the things you have always done, right? This is very common when advertising for new drivers. Your company uses the same language, images, and themes and your ads follow the same old formula; show off all you’ve got. Per Albert Einstein, “the definition of insanity […]
Maximize Your Driver Lead Value
Listen to the article: [acf field=”embed_code”] How do you approach your recruiting? Are you investing in trying to find and hire the absolute best drivers for your fleet, or are you simply trying to reach as many drivers as you can and go from there? It seems like a lot of fleets out there are […]
3 Unique Ways to Recruit Drivers
Listen to the article: [acf field=”embed_code”] Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind? One way that many […]
The Second Step to Humanizing Your Recruiting Process
We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another body to fill an empty truck. So it’s important that your recruiting makes a driver feel like a valued individual. Last time, we talked about […]
The Myth of the December Drought for Driver Recruiting
The Christmas spirit is setting in. You’re probably starting to relax at work. You may be dialing things down. You are also missing a golden opportunity to hire drivers at the lowest cost-per-hire you will have all year. [one_third] Say what?!? [/one_third][two_third_last] via GIPHY [/two_third_last] Conventional wisdom states that at the end […]
The First Step to Humanizing Your Recruiting Process
There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process. Drivers can see that you’re not looking to hire a person or gain a valuable addition to your team. You want a number. One more […]
Why Video is Great for Recruiting Drivers
When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests. You demonstrate how what you offer is the right match for their needs and preferences. Despite all your efforts, you still fall short when it […]
Cut Down on Lost Leads
Congratulations! Your strategy for generating driver leads is a success. You’re putting your budget in the right places and getting the attention of the right drivers. How wonderful would life be if the process ended there? But it doesn’t. You may be generating a lot of leads but how many of those are turning into […]
