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Yard Jockeys Ep. 2 | Guest: Katie Love

Katie Love discusses driver retention

WorkHound Marketing Manager, Katie Love, joins the show to discuss all things driver retention. Dave and Katie discuss what it’s like working with a younger generation of drivers, what she saw as driver retention trends in 2021, and much much more.

Driver Recruiting Weekly Report – June 16, 2021

Higher Pay May Not Be Enough!

It’s time for the Weekly Report. Watch our full video for all the latest driver recruiting data. The story of the week – to improve retention one fleet has instituted guaranteed pay rates based on driver activity, as well as providing more flexibility for driver home time. How do you like your Weekly Report? We […]

What Can You Learn from Driver Turnover?

driver turnover graphic image

Listen to the article: In the end driver recruiting is a numbers game. You need to find the right drivers to fill your empty trucks and get them on the road. The more trucks you have sitting idle, the more money you stand to lose. On the face of it, it wouldn’t seem like getting […]

What Truckers Want

What Truckers Want - Featured Pic

The number of active truck drivers continues to fall well short of the overall industry demand. Fleets and recruiters across the country are constantly searching for new ways to attract and keep qualified drivers. One of the best ways to find out how to attract a new crop of drivers is to see what the […]

Content Marketing for Recruiting Drivers: Yea or Nay?

Content Marketing for recruiting

Recruiting is essentially marketing. And if you have paid attention to marketing trends in the last five years or so, you have probably come across the concept of content marketing. It’s all the rage these days. But does it fit within the realm of recruiting truck drivers? The short answer is yes. However, it isn’t […]

3 Ways to Show Drivers You Care

Driver-Centric Image - We Love Our Drivers!

Driver retention and recruiting are unconditionally linked. If your retention is up, you don’t have to fight to keep your fleet on the road. Instead, you can focus on recruiting more drivers to meet an increased demand for freight volume. The value of driver retention programs can’t be overlooked as recruiting incentives either. Every incentive […]

Can You Write Away Your Driver Recruiting Problems?

typing on a keyboard

The driver shortage has changed the way you recruit. If you have been recruiting drivers for a while, you know exactly what I’m talking about. If you’re new to the profession, then you have been forced to get adjusted to the difficulties. It’s the new norm. Either way, you’re now a marketer. Marketing tools are […]