The Right Way to Scale Hiring Without Losing Quality
When trucking fleets struggle to hire drivers, their first instinct is to push harder on job ads, increase pay, or shorten the hiring process. But if that were the solution, turnover wouldn’t be at crisis levels, and fleets wouldn’t be facing an ever-growing driver shortage. The real problem isn’t just hiring more drivers. It’s hiring […]
3 Coronavirus Changes that Can Lead Fleets to Success Moving Forward
[acf field=”embed_code”] It goes without saying that lately has been a challenging time. But amidst all of the infections, death, and panic caused by the coronavirus outbreak, there have been extraordinary examples of kindness, goodness, and human decency. College students have mobilized and offered to help shop for the most vulnerable among us. Police departments […]
How Has the Coronavirus Changed Driver Recruiting?
[acf field=”embed_code_2″] [acf field=”embed_code”] The outbreak of coronavirus has impacted almost every aspect of our lives. It seems no business or industry has been left untouched. Driver recruiting is no exception. For this week’s Randall-Reilly Review I sat down to talk with Randall-Reilly’s VP of Trucking Operations, Scott Maldonado. Scott works with fleets all over […]
Coronavirus: A Conversation with CCJ’s Jason Cannon
[acf field=”embed_code_2″] [acf field=”embed_code”] The coronavirus pandemic has had a wide-reaching impact not only here in the United States but across the globe. The trucking industry, however, continues to roll on. But how have things changed since this whole thing began? Today, I sit down and have a conversation with CCJ editor, Jason Cannon, to […]
The Currency of Fleet Reputation
Listen to the article: [acf field=”embed_code”] In the minds of many fleets, drivers have become a commodity. The mindset becomes “What is the cheapest driver I can get in my fleet?” And coupled with that mindset is the idea that turnover isn’t actually a bad thing. As long as you can keep a driver for […]
Does Your Fleet Embrace a Driver-Centric Culture?
A company’s culture defines who they are. The same thing applies to your fleet. Your values and goals say a lot about your company and what you stand for. I’ve talked about how important company culture is to marketers before in the article, Your Company Identity and Culture Can be the Key to Success. While […]
What’s New for Fleet Executives at The Great American Trucking Show
Trucking is an industry that is constantly changing. There is always some new federal regulation, technology, or even global event that is influencing the industry. You, as a member of the trucking industry, have to be ready to roll with the punches and change with your industry. As the industry changes, so too do the […]
Are Driver Recruiters Really Marketers?
Yes. I’m glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit Truck Drivers. But there aren’t just 3 marketing principals that can help you be a better driver recruiter. If you are a recruiter, you are a marketer. Hopefully this revelation doesn’t worry you because it is […]
