Marketing to Owner-Operators: Don’t Forget the Internet!
As you are seeing part 3, I hope you have been following the series. If not you can catch up with the previous 2 articles here and here. You can also take a look at the 23 Ways to Hyper Target Owner-Operators slideshow, which is full of great information and can help get you up […]
Construction Equipment Consumption up 6% in September
In September, consumption of new construction equipment increased 6.4% compared to September 2013. Additionally, in 2014 sales are up 21.8% year-over-year. As a result, equipment consumption is now 70.4% of the peak September volume set in 2005. And for the first time since 2007, equipment sales are above the September 10 year average. To view more national […]
Construction Industry Marketing
It wasn’t too long ago that construction dealer marketing meant placing an ad in the yellow pages and hanging flags during an open house. Today, the vast number of tactics and channels are staggering, if not a little overwhelming. The good news: all these new marketing outlets have leveled the playing field, making it much […]
Marketing to Owner-Operators: Print Advertising Tops the List
Marketing is a science, one which requires almost continuous research, data, and experimentation to be successful. The goal of this scientific marketing research is to find the best ways to consistently connect, engage, and convert your audience. It can be difficult, but it’s also very rewarding to accomplish your specific campaign wins. If you’re trying to […]
3 Creative Ways to Recruit More Student Drivers
According to the American Trucking Association’s Benchmarking Guide for Driver Recruitment and Retention, retirement is the leading cause for drivers leaving the workforce. An estimated 37% of new drivers entering the workforce are replacing those retiring, limiting potential growth in the pool of available drivers. In response, many fleets have placed an emphasis on hiring […]
Getting Back to Basics: Truck Stop Strategy
My grandfather was an owner-operator, actually the first to ever lease onto Comtrak Logistics (now Hub Group Trucking). When I was young, he would run regional routes from our little town in northwest Alabama to Birmingham, Memphis, and a few other cities never more than a few hours away. Every day he and a couple […]
Why is Driver Recruiting So Expensive?
As the driver shortage continues to increase the demand for highly qualified drivers, fleet owners are focused on how recruiting is affecting their bottom lines. That means that driver recruiters have to find ways to make their recruiting efforts more effective. However, with driver turnover hitting around 96% last year, recruiters are forced to hire […]
5 Key Takeaways From the 2014 Company Driver Connectivity Report
For most fleets, the bulk of your driver employees are probably made up of company drivers and not owner-operators. Not only are there more company drivers, but they are also much easier to recruit than their truck owning counterparts. Just knowing you need to recruit company drivers is not enough. Research can provide you with […]
3 Must Haves For a Comprehensive Driver Recruiting Campaign
If you have ever put together a puzzle, you know how challenging it can be. There are hundreds of tiny pieces that have to be put into place. Otherwise your final picture won’t be perfect, or you won’t even be able to finish it. Driver recruiting campaigns are just like a puzzle. If you don’t […]
Where Should You Use YouTube Videos to Recruit Drivers?
As a recruiter, you also have to be a marketer. You probably know this, but it’s important to be reminded every so often. Lately recruiting has been a tough business; so it’s more important than ever to remember you are a marketer. You have a responsibility to keep your trucks on the road by hiring […]
