Construction Industry Marketing
It wasn’t too long ago that construction dealer marketing meant placing an ad in the yellow pages and hanging flags during an open house. Today, the vast number of tactics and channels are staggering, if not a little overwhelming. The good news: all these new marketing outlets have leveled the playing field, making it much […]
Marketing to Owner-Operators: Print Advertising Tops the List
Marketing is a science, one which requires almost continuous research, data, and experimentation to be successful. The goal of this scientific marketing research is to find the best ways to consistently connect, engage, and convert your audience. It can be difficult, but it’s also very rewarding to accomplish your specific campaign wins. If you’re trying to […]
3 Creative Ways to Recruit More Student Drivers
According to the American Trucking Association’s Benchmarking Guide for Driver Recruitment and Retention, retirement is the leading cause for drivers leaving the workforce. An estimated 37% of new drivers entering the workforce are replacing those retiring, limiting potential growth in the pool of available drivers. In response, many fleets have placed an emphasis on hiring […]
Getting Back to Basics: Truck Stop Strategy
My grandfather was an owner-operator, actually the first to ever lease onto Comtrak Logistics (now Hub Group Trucking). When I was young, he would run regional routes from our little town in northwest Alabama to Birmingham, Memphis, and a few other cities never more than a few hours away. Every day he and a couple […]
Why is Driver Recruiting So Expensive?
As the driver shortage continues to increase the demand for highly qualified drivers, fleet owners are focused on how recruiting is affecting their bottom lines. That means that driver recruiters have to find ways to make their recruiting efforts more effective. However, with driver turnover hitting around 96% last year, recruiters are forced to hire […]
5 Key Takeaways From the 2014 Company Driver Connectivity Report
For most fleets, the bulk of your driver employees are probably made up of company drivers and not owner-operators. Not only are there more company drivers, but they are also much easier to recruit than their truck owning counterparts. Just knowing you need to recruit company drivers is not enough. Research can provide you with […]
3 Must Haves For a Comprehensive Driver Recruiting Campaign
If you have ever put together a puzzle, you know how challenging it can be. There are hundreds of tiny pieces that have to be put into place. Otherwise your final picture won’t be perfect, or you won’t even be able to finish it. Driver recruiting campaigns are just like a puzzle. If you don’t […]
Where Should You Use YouTube Videos to Recruit Drivers?
As a recruiter, you also have to be a marketer. You probably know this, but it’s important to be reminded every so often. Lately recruiting has been a tough business; so it’s more important than ever to remember you are a marketer. You have a responsibility to keep your trucks on the road by hiring […]
Can You Write Away Your Driver Recruiting Problems?
The driver shortage has changed the way you recruit. If you have been recruiting drivers for a while, you know exactly what I’m talking about. If you’re new to the profession, then you have been forced to get adjusted to the difficulties. It’s the new norm. Either way, you’re now a marketer. Marketing tools are […]
How to Recruit Drivers on Social Media
In a crucial recovery period for the U.S. economy, many recruiters are finding hiring is time-intensive but easy. Full time, minimum wage jobs have hundreds of applicants in many markets. But as a driver recruiter, you probably know things aren’t so easy in the trucking industry. Though many outsiders may not realize it, the truck […]
