performance marketing | Randall Reilly - Part 2

performance marketing

Get the Drivers You Need with Goal-Oriented Recruiting Campaigns

February 28, 2018

How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade…

6 Tips for Connecting with Drivers on Mobile

February 21, 2018

In the not-too-distant past, there would have been a need to devote this first paragraph to proving the prevalence of…

What Does the New Facebook Algorithm Mean for Truck Dealerships?

February 14, 2018

Last month Facebook announced something that sent many into panic mode. The all important Facebook algorithm, used to decide what…

Why Isn’t Your Recruiting Landing Page Generating More Conversions?

February 8, 2018

Landing pages have come to serve a vital role in the digital age of driver recruiting. The whole purpose of…

Using Search Ads to Target the Construction Industry

February 7, 2018

Over the past several years, the world of digital marketing has grown by leaps and bounds. The available advanced targeting…

The 5 W’s of Digital Marketing

January 25, 2018

To get the information necessary to tell an accurate story, reporters and journalists rely on what they call the “5…

The Power of Video Advertising

December 19, 2017

You’ve heard the saying, “a picture is worth a thousand words.” But did you know video is worth 1.8 million…

Winning at Truck Driver Recruiting With Performance Marketing

December 7, 2017

Performance marketing has changed the way modern marketers are approaching digital marketing and it’s easy to see why. For years…

Reaching Fleets with a Multi-Channel Campaign

November 22, 2017

There are many options available to today’s marketers. Being able to efficiently and successfully reach your target audience is extremely…

Truck Dealerships Are Stuck in the Stone Age of Marketing

November 1, 2017

This past January heavy-duty truck sales began to climb and could continue if demand persists. The trucking industry as a…

Why Your Content Marketing is Failing

October 24, 2017

You’ve finally convinced yourself or your boss that content marketing is where it’s at. But you’re not seeing the results…

Are You Taking Advantage of Everything Facebook Has to Offer?

October 19, 2017

A company’s online presence and marketing strategies are more important now than ever before. People are spending more and more…