Can You Afford to Miss Out on Driver Recruiting Events?
Stop overlooking the value of your channels. With the driver shortage in full swing, you’re doing everything you can to keep trucks on the road and keep your fleet’s freight moving.This pressure can cause even the best recruiters to focus on just a few channels that driver short term results. It’s understandable, but you’re not […]
4 Basic SEO Questions for Driver Recruiters
Understanding how truck drivers apply for jobs is an important part of driver recruiting. It’s key to understanding this niche audience within the trucking industry. From there, recruiters can build and optimize the right campaigns to generate quality truck driver leads. Research shows that internet search is the most common tool used by company drivers […]
5 Ways Randall-Reilly Can Help You Get Noticed By Truck Drivers
Common Scenario: A driver sits at his computer with the intention of finding a possible job opportunity. He tries a few new sites but doesn’t go as deep into his hunt as he wants to because he isn’t sure exactly where to look. What if he didn’t have to look hard? What if your ads […]
Which truck driver recruiting lead do you really need?
On the list of major concerns for fleets, trucker driver availability dominates. Current trend lines for tractor-trailer drivers needed and supplied show a potential shortfall of 239,000 drivers by 2022. And on average, 96,178 new drivers are needed to sustain industry growth. All of this is working against driver recruiting and retention, with turnover rates […]
4 Ways to Generate Quality Driver Recruiting Content
If you want to recruit drivers, you need to stand out. Fleets across the country are trying to recruit from the same small pool of available drivers. If you’re not differentiating yourself from your competition, you won’t get the applications your fleet needs. One of the best solutions available to driver recruiters is content. While […]
Webinar: New Ways to Recruit Drivers on Facebook and YouTube
In a tough recruiting market, driver recruiters have to be capable of targeting their advertising. It’s a constant struggle, regardless of where or what fleet you work for. The biggest areas for improvement: Facebook and YouTube. In this spirit of improvement, we have a webinar specifically for driver recruiters. Tomorrow, Wednesday, March 18, 2015, you’ll […]
3 Steps to Effectively Target Drivers on Facebook
Targeting an audience on Facebook is difficult. A recruiter can create the greatest ad possible, one that can convert like a champ, but that doesn’t matter if it isn’t getting in front of the right drivers at the right time. And, yes, the right time is key. The truth is most recruiters and, broadly speaking, […]
3 Time Tested Ways to Build Driver Awareness
Drivers are constantly being bombarded with job ads. This is a fundamental truth for today’s trucking industry. There is a high demand for qualified drivers, but there just aren’t enough people entering the workforce to keep up. For every truck that is sitting idle, fleets are losing thousands of dollars. That means that every fleet […]
The Driver Recruiter’s Guide to YouTube
Driver recruiters, ignore YouTube at your own peril. Not only are videos extremely engaging, but the site is also one of the most trafficked on the internet. Even more impressive are YouTube’s paid advertising capabilities. Simply put, driver recruiters can’t afford to not invest in YouTube. [hr style=”3″ margin=”40px 0px 40px 0px”] Why YouTube If […]
4 Key Lessons from the 2015 Super Bowl Ads
With yesterday’s game finally over, we can focus on what really matters. Move over deflate gate, we’re here to talk about the Super Bowl ads. They draw the biggest brands, millions of viewers, and billions of dollars in ad revenue. These ads are special. Not only do they represent some of the best creative work […]
