3 Creative Ways to Recruit More Student Drivers
According to the American Trucking Association’s Benchmarking Guide for Driver Recruitment and Retention, retirement is the leading cause for drivers leaving the workforce. An estimated 37% of new drivers entering the workforce are replacing those retiring, limiting potential growth in the pool of available drivers. In response, many fleets have placed an emphasis on hiring […]
Getting Back to Basics: Truck Stop Strategy
My grandfather was an owner-operator, actually the first to ever lease onto Comtrak Logistics (now Hub Group Trucking). When I was young, he would run regional routes from our little town in northwest Alabama to Birmingham, Memphis, and a few other cities never more than a few hours away. Every day he and a couple […]
3 Ways to Use Content Marketing to Recruit More Drivers
Driver recruiters, you are awesome. For about a decade, you have had to fight and scrape to keep your fleets fully staffed, despite driver turnover hitting between 70 to 120% and shrinking budgets. But that doesn’t mean you can relax. The industry outlook isn’t improving. That means you need to find new, more effective ways […]
Why is Driver Recruiting So Expensive?
As the driver shortage continues to increase the demand for highly qualified drivers, fleet owners are focused on how recruiting is affecting their bottom lines. That means that driver recruiters have to find ways to make their recruiting efforts more effective. However, with driver turnover hitting around 96% last year, recruiters are forced to hire […]
5 Key Takeaways From the 2014 Company Driver Connectivity Report
For most fleets, the bulk of your driver employees are probably made up of company drivers and not owner-operators. Not only are there more company drivers, but they are also much easier to recruit than their truck owning counterparts. Just knowing you need to recruit company drivers is not enough. Research can provide you with […]
3 Tips for Recruiting the Right Driver
We talk a lot about how hiring drivers can be difficult. It’s high stress, and your limited resources are strained. But don’t let that discourage you, because you are in a really good position to create campaigns to generate the applications you need. Let me explain. You know a lot more about your recruiting needs […]
3 Vital Steps to Recruiting Student Drivers
If you are a driver recruiter, you don’t need a break down of the national driver shortage. There are simply more jobs then there are drivers to fill them. One obvious solution to this problem is to get more people to choose to drive for a living. This is an area where fleets and driving […]
3 Ways to Find a Driver Recruiting Event to Sponsor
Events can be a great opportunity to get face-to-face with drivers looking for new positions. However, that doesn’t mean your recruiters should attend every event. Making sure you have chosen the correct event to sponsor is key to boosting your recruiting. If you understand your fleet’s recruiting nuances, you can determine what is important for […]
Make Social Count: Facebook for Driver Recruiters
I can’t tell you that there is a miracle channel that will immediately deliver all of the driver applications you could have ever dreamed of with a low cost-per-hire. However, Facebook offers unique opportunities to attract the right drivers for your fleet. Let’s take a look at the different paid advertising on Facebook that can […]
Driver Recruiting for the Win: Generating Phone Calls
Each driver recruiting campaign is like a puzzle. For your recruiting campaigns, you have to utilize all the pieces (and put them in the correct spot) so everything you do can generate the right amount of hires. Every driver recruiting campaign is designed to get the almighty application, but the methods of generating leads differ. […]
