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The Recruiting Lifecycle: the 4 Stages of the Driver’s Journey


As a driver recruiter, you know your industry’s outlook. Drivers are a hot commodity and there is constant pressure on you to hire more and more. It’s not necessary for me to remind you that the driver recruiting landscape is not looking great right now. However, I can help you improve your recruiting processes. That […]

Company Driver Recruiting Statistics: Focus on Search

Biggest Challenges Facing Drive Recruiters

Company drivers are important to fleets. They’re the bulk of drivers on the road, and fleets have to have them. For recruiters, this means you need to know as much as possible about how to get in front of these drivers. You need to know their habits and actions both online and offline. And the […]

Recruiting Owner-Operators: What’s Your Social Media Strategy?


If your fleet needs to hire owner-operators, you have to build the right recruiting campaigns to accomplish this win. The only way you can build the right recruiting campaign is by knowing exactly how your audience is consuming media. As the third and final part of our series on recruiting owner-operators (the other posts you […]

Recruiting Owner-Operators: Word of Mouth is King

owner operators

For the next few weeks, we are going to talk about recruiting owner-operators. We plan to take the most important information from the Overdrive Connectivity Report and give you 3 short, simple analysis posts here on the blog. If you want to take a look at the report, you can access that here. [hr style=”3″ […]

Part 3 of 3: Stats About Company Drivers Every Recruiter Needs to Know

The 2014 Company Driver Connectivity Study is full of helpful information for driver recruiters. Hopefully you will read the entire research piece in the near future. But for now lets just look at one statistic from this research and see how this can help your fleet find the qualified drivers it needs. [hr style=”3″ margin=”40px […]

Part 2 of 3: Stats About Company Drivers Every Recruiter Needs to Know

In case you missed it, part 1 of this series is a great place to start. The information in this series comes from the 2014 Company Driver Connectivity Report.   If you haven’t read this research yet, you certainly should.  But for now, let’s focus on just one piece of this research. Of course, just knowing […]

5 Essential Statistics for Recruiting More Owner-Operators

Event Marketing

Surveys estimate there are a third fewer owner-operators on the road right now than there were in 2008. But of course the shortage is just the beginning of your problems. We have compiled the 5 most important statistics from the 2014 Overdrive Connectivity Study to help you recruit owner-operators. [hr style=”3″ margin=”40px 0px 40px 0px”] […]

Part 1 of 3: Stats About Company Drivers Every Recruiter Needs to Know

Hopefully you have already downloaded the 2014 Company Driver Connectivity Study and read it thoroughly. If you haven’t, go ahead and do that. Its fine. I’ll wait…. You’re back? Great! So now you have all of this knowledge about how company drivers consume content, use the internet, and look for jobs. The next step is […]

Marketing to Owner-Operators: Print Advertising Tops the List

Marketing is a science, one which requires almost continuous research, data, and experimentation to be successful. The goal of this scientific marketing research is to find the best ways to consistently connect, engage, and convert your audience. It can be difficult, but it’s also very rewarding to accomplish your specific campaign wins. If you’re trying to […]