Webinar: New Ways to Recruit Drivers on Facebook and YouTube
In a tough recruiting market, driver recruiters have to be capable of targeting their advertising. It’s a constant struggle, regardless of where or what fleet you work for. The biggest areas for improvement: Facebook and YouTube. In this spirit of improvement, we have a webinar specifically for driver recruiters. Tomorrow, Wednesday, March 18, 2015, you’ll […]
3 Steps to Effectively Target Drivers on Facebook
Targeting an audience on Facebook is difficult. A recruiter can create the greatest ad possible, one that can convert like a champ, but that doesn’t matter if it isn’t getting in front of the right drivers at the right time. And, yes, the right time is key. The truth is most recruiters and, broadly speaking, […]
3 Time Tested Ways to Build Driver Awareness
Drivers are constantly being bombarded with job ads. This is a fundamental truth for today’s trucking industry. There is a high demand for qualified drivers, but there just aren’t enough people entering the workforce to keep up. For every truck that is sitting idle, fleets are losing thousands of dollars. That means that every fleet […]
The Driver Recruiter’s Guide to YouTube
Driver recruiters, ignore YouTube at your own peril. Not only are videos extremely engaging, but the site is also one of the most trafficked on the internet. Even more impressive are YouTube’s paid advertising capabilities. Simply put, driver recruiters can’t afford to not invest in YouTube. [hr style=”3″ margin=”40px 0px 40px 0px”] Why YouTube If […]
The Recruiting Lifecycle in Action, Part 3
This is part 3 of a 4 part series. Over the past couple of weeks, we have been seeing how Todd, the director of recruiting for a small fleet out of Spokane, WA, has been adapting to his fleet’s expansion. Here’s an update on what’s happened so far. First, we met Todd. His fleet was […]
The Recruiting Lifecycle in Action, Part 2
This is the second part in a four part series. Last week we met Todd, the director of recruiting for a small fleet out of Spokane, WA. Just like we learned last week, Todd has been able to keep pace with turnover and fleet needs – but now he’s found out his fleet is expanding. […]
The Recruiting Lifecycle in Action, Part 1
[hr style=”3″ margin=”40px 0px 40px 0px”] What is the Recruiting Lifecycle The Recruiting Lifecycle is a method for improving your driver recruiting. More specifically, it’s the different stages that drivers go through when making an application decision. It can help you more effectively recruit the drivers you need by addressing each stage of the journey. […]
3 Ways to Improve Your Driver Recruiting in 2015
I can see it now. You’re sitting in your office, probably just waiting for the day to end and your Christmas holiday to begin. Your team has put in a lot of hard work over the past year, and you’ve hired a lot of drivers for your fleet. With more trucks on the road than […]
The Recruiting Lifecycle: the 4 Stages of the Driver’s Journey
As a driver recruiter, you know your industry’s outlook. Drivers are a hot commodity and there is constant pressure on you to hire more and more. It’s not necessary for me to remind you that the driver recruiting landscape is not looking great right now. However, I can help you improve your recruiting processes. That […]
Company Driver Recruiting Statistics: Focus on Search
Company drivers are important to fleets. They’re the bulk of drivers on the road, and fleets have to have them. For recruiters, this means you need to know as much as possible about how to get in front of these drivers. You need to know their habits and actions both online and offline. And the […]
