There are a lot of marketing principals that apply to driver recruiting. But if there is one that is more important…
As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many…
The concept isn’t complicated. Where can you find truck drivers? I bet you’ll find a few at truck stops. That…
If your fleet is just now getting into recruiting owner-operators, or if you have been doing it for years there…
Yes. I’m glad we cleared that up. Many of you have probably read 3 Marketing Principals to Help you Recruit…
Finding and hiring qualified drivers is one of the fleet owner’s biggest challenges. As the economy starts to recover the…
The simple answer is yes. But I will take the time to plead my case to you. Let’s start with…
I know I should bury the lead so that you read the entire way down the page, but I can’t…
You make money when freight gets moved. Freight isn’t moved unless someone is hauling it. These are not earth…
What is marketing at its core? Marketing isn’t just an art, it isn’t a necessary evil, and it certainly isn’t…
