Getting Back to Basics: Recruiting Drivers Through Search
Search engine marketing (SEM) is a zero-sum game. It’s complicated, expensive, and super competitive. If you are bidding large amounts of money on keywords, you can be sure that your competition is doing the same thing. SEM hasn’t become such an integral part of recruiting because it’s flashy and high tech. It actually works. The […]
How I Made the Most Out of the CCJ Spring Symposium
Most of the events I attend are big trade shows like the Great American Trucking Show or CONEXPO-ConAgg. More intimate symposiums are new to me, and I wasn’t quite sure what to expect. The sessions themselves were packed with amazing information about the current state and future of the trucking industry. If you are looking […]
3 Must Haves For a Comprehensive Driver Recruiting Campaign
If you have ever put together a puzzle, you know how challenging it can be. There are hundreds of tiny pieces that have to be put into place. Otherwise your final picture won’t be perfect, or you won’t even be able to finish it. Driver recruiting campaigns are just like a puzzle. If you don’t […]
Where Should You Use YouTube Videos to Recruit Drivers?
As a recruiter, you also have to be a marketer. You probably know this, but it’s important to be reminded every so often. Lately recruiting has been a tough business; so it’s more important than ever to remember you are a marketer. You have a responsibility to keep your trucks on the road by hiring […]
Can You Write Away Your Driver Recruiting Problems?
The driver shortage has changed the way you recruit. If you have been recruiting drivers for a while, you know exactly what I’m talking about. If you’re new to the profession, then you have been forced to get adjusted to the difficulties. It’s the new norm. Either way, you’re now a marketer. Marketing tools are […]
How to Recruit Drivers on Social Media
In a crucial recovery period for the U.S. economy, many recruiters are finding hiring is time-intensive but easy. Full time, minimum wage jobs have hundreds of applicants in many markets. But as a driver recruiter, you probably know things aren’t so easy in the trucking industry. Though many outsiders may not realize it, the truck […]
3 Reasons Why You Should Use YouTube to Recruit Drivers
The current driver shortage is making things difficult to keep trucks on the road, to say the least. As a driver recruiter you have to be willing to use every resource possible to make sure your trucks keep hauling freight. Marketing offers a number of ways to do this, many of which you are probably […]
What is Your Favorite Driver Recruiting Lead?
If you are a driver recruiter, and I assume you are, then you are awesome. Because of your efforts to keep your trucks on the road, your company has survived probably the worst driver crisis in the history of the industry. That is impressive, and you should be commended for you results. Congratulations! However, you […]
3 Habits of Truck Drivers That Every Recruiter Should Know
There are a lot of marketing principals that apply to driver recruiting. But if there is one that is more important than any of the others, it might be: Know your audience. You can have cutting edge online marketing, savvy social networking, and spend thousands exhibiting at events. But if you don’t know the audience you […]
5 Ideas For Recruiting Drivers Through Events
As we all know, drivers are in high demand. Every fleet in the country is looking to recruit as many drivers as they can from a very limited pool of potential employees. It’s a tough time to be a driver recruiter. However that doesn’t mean that you can’t be successful. It just means that you […]
