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Coronavirus: A Conversation with CCJ’s Jason Cannon

How has Coronavirus Changed What Trucking Fleets Do?

The coronavirus pandemic has had a wide-reaching impact not only here in the United States but across the globe. The trucking industry, however, continues to roll on. But how have things changed since this whole thing began? Today, I sit down and have a conversation with CCJ editor, Jason Cannon, to discuss the changes to […]

Coronavirus is Here and We Need Our Truckers More Than Ever

Truckers will Help Us Beat Coronavirus

We often forget just how fragile we humans are. In today’s modern age, widespread epidemics seem like a thing of the past. Especially in places like here in the United States. Modern vaccines and antibiotics have helped us stave off deadly viruses and illnesses that would have once ravaged us. That is…until coronavirus. Or more […]

Does Lead Attribution Really Matter?

How Lead Attribution Impacts Your Driver Recruiting

When it comes to getting the most out of your driver recruiting campaigns, lead attribution can be a vital part of the equation. We recently spoke about several of the different kinds of attribution models available to you. If you missed that one or just want a quick refresher, you can find that video here. […]

How Do You Know if Your Driver Recruiting Campaigns Are Working?

Are Your Driver Recruiting Campaigns Really Working?

You put a lot of time, effort, and money into your driver recruiting campaigns. So, how do you know if your campaigns are actually working and your spend is being put to good use? It all starts with data. Randall-Reilly has developed two tools, Campaign Hub and Lead Match, designed to give you fast, easy, […]

Mistakes Your Driver Recruiters Need to Avoid (Part 3)

Make Sure Your Recruiters Avoid these Mistakes

To get the most out of your driver recruiting you need to know what kind of pitfalls to avoid. That’s exactly what we’ve been going over for the past few weeks. Today we wrap up our series with Mistakes Your Driver Recruiters Need to Avoid (Part 3). Listen to the Audio Version Watch Parts 1 […]

Mistakes Your Driver Recruiters Need to Avoid (Part 2)

More Mistakes Driver Recruiters Should Avoid

Today we continue our Randall-Reilly Review video series covering some common mistakes your driver recruiters need to avoid. Being well-informed and knowing what NOT to do can help your recruiters better utilize their time and make the most of their recruiting conversations. Miss part one? No problem! You can check it out at any time […]

Average Lifetime Value of Drivers: What Metrics Matter?

Recruit Drivers Based on Average Lifetime Value

Listen to the article: Average Lifetime Value? What is it? Why should you care? Average lifetime value is the amount of revenue generated by a driver. You may think of this as primarily a function of operations, but those in recruiting can have a significant effect. Put simply, the more efficiently you bring in quality […]

Mistakes Your Driver Recruiters Need to Avoid (Part 1)

Learn Common Mistakes Your Driver Recruiters Need to Avoid

Sometimes it can be extremely difficult to pinpoint exactly what the best thing to say is or what approach recruiters should take. In fact, it’s often easier to start by looking at the things you need to avoid. And that’s exactly what we’ll be doing over the course of the next few weeks with our […]

Your Lead Attribution Has Been Weighed, Measured…and Found Wanting

How's Your Driver Recruiting Lead Attribution Doing?

Do you know where your driver leads are coming from? Being able to accurately track data and measure exactly where your leads are coming from allows you to pursue and hire more QUALITY drivers. In today’s video we’ll cover some of the most common attribution models used to track leads today. Listen to the Audio […]

How to Talk About Your Recruiting Budget

Know how to get the recruiting budget you need

Listen to the article: Unless your fleet has zero turnover and no plans to grow, odds are you have to spend some money recruiting truck drivers. Which means you probably have a budget with which to recruit said truck drivers. And unless you own the fleet, you probably have to ask for that budget from […]