Driver Recruiting for the Win: Generating Phone Calls
Each driver recruiting campaign is like a puzzle. For your recruiting campaigns, you have to utilize all the pieces (and put them in the correct spot) so everything you do can generate the right amount of hires. Every driver recruiting campaign is designed to get the almighty application, but the methods of generating leads differ. […]
3 Ways Driver Recruiters Can Lower Their Cost Per Hire
Driver recruiters have a difficult job. Besides the obvious pressure that comes with increasing turnover and the ever shrinking pool of available drivers, there is also the constant barrage of numbers. Every campaign has click-through-rates, submission rates, hire rates, and retention rates. Even a medium-sized fleet might be trying to recruit drivers through a plethora […]
3 Things Your Fleet Can Do To Retain More Truck Drivers
If you are a regular reader of this blog, you know we have lots of tips to help you recruit more truck drivers. But if your fleet is struggling to recruit, it is probably because you are struggling to retain good drivers. There are a plethora of tactics you can use to retain more of […]
3 Metrics Every Driver Recruiter Should Track
As a driver recruiter, it is your job to figure out how to create the most effective campaigns possible to ensure that your fleet can survive the driver shortage. Fortunately, you can track recruiting metrics to figure out exactly what is working, and then use that information to improve your campaigns moving forward. By constantly […]
The 3 Biggest Mistakes Driver Recruiters Make
Although we often compare driver recruiters to marketers, one of the key differences is that very few marketers operate under the same pressure as the average driver recruiter. Fleets lose hundreds or thousands of dollars every day that a truck sits idle. Commitments to customers have to be kept, and upper management gets a little […]
3 Best Practices for Using Video to Recruit Drivers
Content is an important part of driver recruiting because it is the best way for drivers to engage with you. YouTube is a great vehicle for delivering your content to drivers. It provides a highly visible place to host your videos that will work across almost any type of device. However, you have to be […]
Getting Back to Basics: Recruiting Drivers Through Search
Search engine marketing (SEM) is a zero-sum game. It’s complicated, expensive, and super competitive. If you are bidding large amounts of money on keywords, you can be sure that your competition is doing the same thing. SEM hasn’t become such an integral part of recruiting because it’s flashy and high tech. It actually works. The […]
How I Made the Most Out of the CCJ Spring Symposium
Most of the events I attend are big trade shows like the Great American Trucking Show or CONEXPO-ConAgg. More intimate symposiums are new to me, and I wasn’t quite sure what to expect. The sessions themselves were packed with amazing information about the current state and future of the trucking industry. If you are looking […]
2014 CCJ Spring Symposium Recap
While the 2014 CCJ Spring Symposium in Nashville Tenn. concluded May 23rd, many of the topics covered by the panels and keynotes speakers, Tucker Carlson and Dr. Michio Kaku, remain relevant. Below are summaries of five of the symposium highlights. [hr style=”3″ margin=”40px 0px 40px 0px”] TCA Chairman Dunn: Image critical to future success In […]
3 Must Haves For a Comprehensive Driver Recruiting Campaign
If you have ever put together a puzzle, you know how challenging it can be. There are hundreds of tiny pieces that have to be put into place. Otherwise your final picture won’t be perfect, or you won’t even be able to finish it. Driver recruiting campaigns are just like a puzzle. If you don’t […]
