Start Your Recruiting Year Off Right
Listen to the article: [acf field=”embed_code”] It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work. And if you’re in the market for new drivers, which if you’re a fleet you are, January could be […]
Tackling the Complexities of Paid Search Advertising
These days, the power of paid search advertising (also known as pay-per-click) is no secret. According to a Forrester Research company known as Jupiter Research, 81% of users find their desired destination through a search engine. So there’s no doubt about the wide usage of search engines. What may not be widely known is the […]
The Second Step to Humanizing Your Recruiting Process
We’ve discussed the necessity of adding a human touch to your recruiting. As I mentioned previously, no driver wants to be seen as a number or nothing more than another body to fill an empty truck. So it’s important that your recruiting makes a driver feel like a valued individual. Last time, we talked about […]
The First Step to Humanizing Your Recruiting Process
There’s a driver shortage. You know this. We know this. But are you underestimating how aware drivers are of this? Your desperation to hire drivers shows in your recruiting process. Drivers can see that you’re not looking to hire a person or gain a valuable addition to your team. You want a number. One more […]
Why Video is Great for Recruiting Drivers
When it comes to driver recruiting, you do a lot to convince drivers you’re the right pick. You empathize with their pain and offer solutions. You cater to their interests. You demonstrate how what you offer is the right match for their needs and preferences. Despite all your efforts, you still fall short when it […]
Cut Down on Lost Leads
Congratulations! Your strategy for generating driver leads is a success. You’re putting your budget in the right places and getting the attention of the right drivers. How wonderful would life be if the process ended there? But it doesn’t. You may be generating a lot of leads but how many of those are turning into […]
Stop Letting Your Leads Grow Cold
Leads, leads, leads! When it comes to driver recruiting that seems like all anyone ever wants to talk about. How many leads can I get? How much will it cost me? And to be fair those are good questions to ask, but they’re not the only questions you should be asking. For instance, are those […]
Do You Know Why Your Campaign is REALLY Failing?
Everyone knows campaign tracking is important. But when it comes down to it, most fleets are only using tracking to try and save money instead of figuring out why their campaigns are failing. If your campaign is floundering, do you know why? Do you try to find out or do you just pull the plug […]
Why Aren’t You Reaching Your Recruiting Goals?
Nothing is more frustrating than putting time, effort, and money into your recruiting and still falling well short of your goals. Unfortunately, this is a feeling that many trucking fleets know all to well. Fleets want drivers. They need drivers. You need drivers. And there are drivers out there. So, why are so many finding […]
Flipping the Recruiting Funnel – Target Phase
With this, the final installment of our flipping the recruiting funnel series we end at the beginning. The target phase. If you’re not up to speed, you can check back on our articles covering the recruiting funnel and average lifetime value, as well as the convert, engage, and connect phases. But this week is all […]
