Does Your Fleet Embrace a Driver-Centric Culture?
A company’s culture defines who they are. The same thing applies to your fleet. Your values and goals say a lot about your company and what you stand for. I’ve talked about how important company culture is to marketers before in the article, Your Company Identity and Culture Can be the Key to Success. While […]
Get the Drivers You Need with Goal-Oriented Recruiting Campaigns
How does your recruiting measure up? Your aim is to reach the right drivers with your messaging, and hopefully persuade them to drive for you, not the competition. That’s why setting real, tangible goals for your campaigns is so vital. Having a clear goal to strive for can help guide your efforts. Goal-oriented campaigns allow […]
6 Tips for Connecting with Drivers on Mobile
In the not-too-distant past, there would have been a need to devote this first paragraph to proving the prevalence of mobile phones. But these days, you can see for yourself. Smartphones have gone from being a luxury to a necessity for the general public. 77% of Americans are smartphone owners. And that percentage includes drivers. […]
Driver Recruiting: Quantity vs. Quality of Leads
What numbers matter most to you when it comes to your truck driver recruiting? Everyone is scrambling to get an edge on the competition. Generating driver leads is a major part of that. But, when you look at all of your recruiting data and the breakdown of your numbers, what is your primary focus? For […]
Why Isn’t Your Recruiting Landing Page Generating More Conversions?
Landing pages have come to serve a vital role in the digital age of driver recruiting. The whole purpose of landing pages is to help drive leads and conversions. In a perfect world, a prospective driver finds their way to your landing page (whether through search ads, social media, etc.) and once there, they’re presented […]
Is Your Social Media Advertising Reaching Drivers?
The list of social media platforms is constantly growing. The popularity and usage of each platform on that list is constantly growing. The number of drivers who fit your hiring criteria who happen to be using each platform on that list is constantly . . .you get the idea. This constant growth creates endless opportunities […]
Which Lead Attribution Model is Right for Your Recruiting?
How can you know which campaigns, or specific channels within a driver recruiting campaign are working? Monitoring where leads and conversions are coming from allows you to see which campaigns or channels are performing and which ones aren’t. Accurate lead attribution leads to more efficient spend allocations. In the big picture, lead attribution tracks and […]
5 Ways to Improve Your Driver Recruiting
Fleets and their recruiting partners have tried many different methods to try to land the drivers they need. There are more options available to today’s fleets than ever before. Whether using radio or print ads such as in years past, or embracing the newer digital options such as email, social media, search, and display ads, […]
To Get the Drivers You Need, You Must Target the Right Drivers
There are many variables to truck driver recruiting, but one of the most crucial ones is also one that often gets overlooked. Trucking is a massive industry and is made up of a diverse group of people with varying skill sets and experiences. This is exactly why one of the most important things to remember […]
Are Your Driver Recruiters Missing Opportunities?
Fleets are constantly looking for ways to garner new quality leads. No matter how successful fleets are at acquiring leads, what they do with those leads and how they handle them is really important. How are your leads being handled by recruiters? In previous articles we’ve discussed some areas that recruiters constantly struggle with. For […]
