What Truckers Want
The number of active truck drivers continues to fall well short of the overall industry demand. Fleets and recruiters across the country are constantly searching for new ways to attract and keep qualified drivers. One of the best ways to find out how to attract a new crop of drivers is to see what the […]
The Single Greatest Mistake Being Made On Driver Recruiting Landing Pages
[box]Today ‘s article is a guest post written by Brian Pohuski. As manager of Interaction Design at Randall-Reilly, Brian’s team builds and optimizes thousands of campaign websites, mircrosites, and landing pages – reaching millions of visitors per month. He is passionate about user experience, obsessed with information architecture, and proud to be a third-generation coder.[/box] […]
Nominations Open For Trucking’s Top Rookie Award
The search for Trucking’s Top Rookie is under way. Presented by Truckers News, the goal of the contest is to identify and recognize the best professional truck driver who has been on the job for less than a year. Pictured Above: Chris Crowell, 2016’s Trucking’s Top Rookie winner Make your online nominations here for this year’s […]
Lead-to-Hire, Lead-to-Fail, Driver Recruiting Holy Grail
There’s no denying it: Failure feels bad. Losing hurts. Missing the mark is always unpleasant. But all the motivational quotes about failure, learning from mistakes, and using misfires as an impetus for pivoting toward success — they’re all true. Failure gives you tangible, tested proof of what doesn’t work — which is step one toward […]
Four Common Recruiting Mistakes We See
We work with a broad array of clients to help them generate more driver leads. We helped drive more than 1 million leads last year, in fact. Working with so many clients gives us unique insight into the world of truck driver recruiting. We see it all! We see what strategies work, and we […]
Six Ways to Make the Most of Recruiting Phone Calls
Benjamin Franklin once said “Time is money.” He would’ve made a great driver recruiter with that mindset (if all that being a scientist, statesman, printer, politician, postmaster, author, inventor, and diplomat stuff didn’t work out.) Much of recruiting is about efficiency, and time. As in, how do you make the most of it? How do […]
Addressing Potential Pain Points in Your Recruiting Content Marketing
Money, miles, and home time are the undisputed ‘big 3’ of truck driver recruiting. Everybody cares about those things. But drivers have plenty of other questions, concerns, expectations, and aspirations that factor into whether or not they apply. Parking, hours of service, life on the road, benefits, perks, industry regulations, the future of trucking … […]
Content Marketing for Recruiting Drivers: Yea or Nay?
Recruiting is essentially marketing. And if you have paid attention to marketing trends in the last five years or so, you have probably come across the concept of content marketing. It’s all the rage these days. But does it fit within the realm of recruiting truck drivers? The short answer is yes. However, it isn’t […]
What Does a Randall-Reilly Recruiting Campaign Look Like?
You’re in a bind. You have empty trucks just sitting there, and money’s flying out the door. You need drivers. You need your phones ringing off the hook. You need a plan. Sound familiar? We feel you! We hear some variation of this conundrum every day from clients across the country who are desperate to […]
Getting Recruiting and Marketing In the Same Boat, On the Same Page
In terms of day to day function, recruiting and marketing might seem, at best, like distant cousins. You have your recruiters over here doing their thing, working the phones, poring over apps and trying to get drivers in the door. Meanwhile in the other silo office quadrant, your marketers are busy building brands and blasting […]
