TikTok, Boomers, Zoomers, and You | Digging Deeper
A pair of Randall Reilly Digital Marketing Strategists, Kyle Jernigan and Zack Flippo, join Dave to talk about all things TikTok. Should you be on it? Is it really effective? How should you use if for driver recruiting? Our intrepid trio cover all that and more on the latest edition of Digging Deeper!
March 2022 – Driver Recruiting Trends
March 2022 Driver Recruiting Trends. The following metrics are sourced from truck driver recruiting campaigns managed by Randall Reilly. Recent trends are detailed below in an effort to review driver employment activity.
Weekly Driver Recruiting Report – March 2, 2022
The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – New apps built around AI are attempting to solve the problem of excessive driver downtime.
February 2022 Monthly Driver Recruiting Trends
January’s overall average cost per lead (CPL) dropped 11% month-over-month (MoM) to its second lowest level since last March (only August’s was lower). Through the first half of February[1], average CPL is on pace to decline further, but historically the trend has been for lead costs to tick upwards in the back half of the month.
The Currency of Fleet Reputation (Part 2)
In a recent survey by Truckers News, the most popular way for a driver to research a fleet was by talking to other drivers. The second most popular method was looking at online reviews from other drivers! Almost 70% of all research done by drivers is just finding out if other drivers would recommend your fleet! All signs point to your referral rate being the truest measurement of a driver’s sentiment towards your brand.
Weekly Driver Recruiting Report – February 23, 2022
The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – Expect driver pay to continue to increase, especially for over-the-road positions.
Weekly Driver Recruiting Report – February 16, 2022
The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The specialized trucking sector is still struggling to recover.
Recruiting Roundup | Mobile-Friendly Recruiting
It seems like mobile devices, smartphones, in particular, have taken over the world. That means you must be mindful of how your content looks and functions on smartphones and other mobile devices!
What is the Guiding Principle of Recruiting? | Digging Deeper
There is so much that goes into recruiting. If you let yourself, it’s easy to get bogged down and become frustrated. So, where should you start? Today Dave and his guests, Julie Arsenault and Seth Becker, will sit down and discuss just that. Together they reveal what they think the guiding principle of recruiting is.
Weekly Driver Recruiting Report – February 9, 2022
The Weekly Report brings you updated data on recruiting metrics including click, search, and spot rates, plus a new story of the week. This week’s story – The Professional Driver Agency released the Top 10 Driver Issues List of 2021.